Manager- Brand and Creative

About the role

The Manager, Brand and Creative is responsible for leading the development and execution of First Solar’s content and campaign strategy. This role ensures that all creative outputs—from storytelling and visual assets to integrated campaigns—are aligned with the company’s brand, voice, and strategic objectives.

Responsibilities

• Demonstrate creative vision and strategic thinking.
• Be highly organized and capable of managing multiple projects and deadlines.
• Exhibit strong storytelling and brand-building capabilities.
• Show situational awareness and deliver content that is timely and relevant.
• Embrace and experiment with AI tools to enhance content creation and delivery.
• Serve as a brand guardian, ensuring consistency across all external content.
• Collaborate effectively across functions and with external partners.
• Embrace First Solar’s principles and values of accountability, agility, and collaboration.
• Take ownership of content quality and consistency across channels.
• Support a culture of innovation and continuous improvement.

Requirements

• Education/Experience: Bachelor’s degree in Communications, Marketing, Design, or related field. 5–7 years of experience in content strategy, creative direction, or campaign development. Experience in agency, consultancy, or in-house creative environments preferred. International/multi-market experience desirable.

Skills/Competencies

• Strong writing, editing, and storytelling skills.
• Experience developing integrated campaigns across digital, print, and video.
• Ability to translate complex technical concepts into accessible narratives.
• Proficiency in creative tools and platforms (e.g., Adobe Creative Suite, CMS).
• Familiarity with AI tools and platforms for content creation and optimization.
• Strong project management and organizational skills.
• Excellent interpersonal and communication skills.
• Ability to manage and prioritize multiple projects simultaneously.
• Collaborative mindset with a proactive approach to problem-solving.
• Fluency in English; additional languages a plus.
• Experience creating content for policy communications, including translating complex regulatory or policy topics into accessible narratives and collateral, and rapid response content.

Essential Responsibilities

• Content Strategy & Development
• Create and manage editorial calendars and content pipelines.
• Ensure consistency in tone, voice, and messaging across all channels.
• Collaborate with subject matter experts to develop thought leadership content.
• Rapidly absorb and synthesize new information to craft compelling narratives.
• Campaign Direction & Execution
• Develop and oversee integrated marketing campaigns from concept to execution.
• Coordinate with internal teams and external agencies to deliver high-quality creative assets.
• Monitor campaign performance and optimize based on insights and feedback.
• Ensure alignment with broader marketing and brand strategies.
• Deliver content that is timely, relevant, and impactful.
• Creative Oversight & Brand Governance
• Provide creative direction for visual and multimedia content.
• Maintain brand standards across all creative outputs.
• Review and approve content and design deliverables.
• Serve as the gatekeeper of First Solar’s brand, ensuring all external content aligns with tone, style, and messaging.
• Lead the strategic integration of LLMs into First Solar’s marketing and content operations, identifying opportunities to scale creativity, personalize engagement, and optimize performance.
• Champion the use of AI tools to enhance creative workflows and output.
• Cross-Functional Collaboration
• Work closely with marketing, communications, product, and policy teams.
• Support internal communications and stakeholder engagement.
• Manage relationships with external vendors and creative partners.

Other Duties

• Support team planning and prioritization.
• Contribute to process improvements and innovation initiatives.
• Other duties as assigned.

Reporting Relationships

Reports to the Senior Manager, Marketing & Brand. This position will have direct reports.

Travel

10% - 20%

Estimated Salary Range

$99,000 - $140,000 US

Physical Requirements

All positions in our office require interaction with people and technology while either standing or sitting. To best service our customers, internal and external, all associates must be able to communicate face-to-face and on the phone with or without reasonable accommodation.