Brand & Creative Manager
Pariveda · Dallas, TX · Today
HybridArt & Creative$139k–$153k/yrFull-time
About the role
The successful candidate will be joining Pariveda's Market Engagement team in the Corporate Services office in Dallas. This is a collaborative, analytical, and problem-solving role within a mission-driven organization and Certified B Corp.
Responsibilities
- Lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation
- Serve as the primary technical lead for WordPress and HubSpot
- Define and optimize lead generation forms, nurture programs, and demand generation KPIs
- Oversee digital budgets across email, web, and SEO/SEM
- Activate ABM account lists across digital channels and feed performance insights back to Program Marketing
- Own and operate Pariveda’s website as a strategic digital product
- Build and deploy email campaigns, nurture flows, and automated programs in HubSpot
- Partner with Marketing, RevOps, and Sales to align MQL/SQL definitions, scoring, and handoff rules
- Evaluate, license, govern, and report on martech tools
Requirements
- 5+ years of experience in digital marketing, with ownership of web, email, and SEO/SEM execution in a B2B or professional services environment
- Strong hands-on experience with WordPress and HubSpot, including website publishing, campaign execution, nurture programs, and lifecycle management
- Experience with ABM, CRO, reporting and dashboarding, and martech governance
- Excellent written and oral communication skills
- Ability to prioritize, multitask, and manage time effectively in a fast-paced environment
- High attention to detail and strong analytical thinking
- Proven ability to collaborate successfully with cross-functional partners
- Strong organizational skills
- Proficiency with Microsoft Office Suite, including Excel
Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, or a related field, or comparable experience
- Legally authorized to work for any company in the United States without sponsorship
Benefits
Transparent and Equitable Salary - The salary range for this position is $139,100-$153,000. Actual salaries may vary based on factors including but not limited to location, experience, and performance.
- Comprehensive medical, dental, and vision insurance for you and your family
- Employer Health Savings Account (HSA) contribution
- 2% 401(k), vested immediately
- Company ownership through Employee Stock Ownership Plan (ESOP)
- Plenty of Paid Time Off - 4 weeks of vacation time, 10 holidays, 1 floating holiday
- Paid sabbatical after 5 years of service for Principals and above
- Paid parental leave & breast milk shipping costs reimbursed for work travel
- Employee Assistance Program (EAP), health concierge, and financial wellness tool
- Company paid cell phone plan and device stipend
- Life insurance
- Short-Term and Long-Term Disability
Pay
$139,100 - $153,000
Schedule
Full-time