Manager, Book Sales & eCommerce

Key Responsibilities

• Lead day-to-day Amazon sales support, including listing audits, A+ content, discoverability, and promotional opportunities.
• Manage and optimize AWA’s owned eCommerce channels, including Shopify product pages, collections, promotions, discount codes, and online merchandising.
• Build and execute sales campaigns for new releases, backlist titles, online store promotions, signed editions, holiday sales, event tie-ins, and preorders.
• Write and coordinate sales-focused newsletters, product copy, retailer copy, and campaign messaging.
• Support social commerce efforts across platforms such as Instagram, Meta Shops, TikTok Shop, and other relevant channels.
• Help create and maintain sales materials for bookstores, Amazon, Simon & Schuster, comic shops, and other sales partners.
• Support direct market and comic shop initiatives, including retailer emails, preorder campaigns, FOC pushes, signings, and special promotions.
• Support AWA convention and event sales initiatives by helping develop sales ideas, organizing event promotions, preparing booth materials, supporting on-site booth sales, and reporting on performance after events.
• Track and report on sales campaign performance, newsletter performance, paid ads results, web traffic sources, and campaign takeaways, while working closely with AWA operations team to analyze Shopify sales and Amazon activity.
• Bring proactive ideas for improving online sales, product visibility, merchandising, and revenue growth across AWA’s frontlist and backlist.

Cross-functional Collaboration

• Work closely with Marketing, Operations, and Finance.
• Collaborate with AWA’s press agency and social media agency to align sales goals with broader marketing and communications efforts.

Ideal Candidate

• Hands-on experience in book sales, eCommerce, publishing, online retail, or direct-to-consumer marketing.
• Strong understanding of how product listings, copy, newsletters, paid media, and social promotion work together to drive sales.
• Organized, proactive, detail-oriented, and able to manage multiple campaigns at once.
• Experience with Shopify and eCommerce management, Amazon product page optimization and advertising, MailChimp or similar email marketing platforms, Meta Business Suite and social commerce tools, Canva or other basic design tools, online merchandising and DTC campaign planning, copywriting for product pages, newsletters, and sales campaigns, campaign reporting, analytics, and performance tracking, and paid media campaigns tied to book or product sales.

Compensation

The target salary for this full-time role is $60,000-$70,000, depending on experience.

How To Apply

Please submit a resume and a cover letter about your experience with book sales, eCommerce, Amazon, Shopify, or digital sales campaigns. Candidates are encouraged, but not required, to include examples of past campaigns, product pages, newsletters, sales reports, or eCommerce work where applicable.