Manager, Amazon Advertising | US Brands
About THG
We are THG, a global ecommerce group dedicated to being the global online leader in beauty and sports nutrition. Our portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, forming our two core businesses: THG Beauty and THG Nutrition.
What are you waiting for?
Life at THG Beauty is about empowerment and innovation. Join us to be part of a team of over 2500 people who work together, lead by example, and think BIG. From Manchester to New York, we're driven by a passion for excellence and a commitment to making a difference.
Manager, Amazon Advertising at THG Beauty
Develop and execute comprehensive advertising strategies across PPC and DSP channels for Amazon 1P and 3P to drive traffic, maximize ad sales, and boost overall profitability.
Lead media planning and execution for campaigns across Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display, adapting strategies to meet each unique regional marketplace requirement.
Set up, monitor, and optimize campaigns to ensure performance goals are met, including brand visibility, conversion rates, ROI, and New-to-Brand (NTB) metrics.
Leverage Amazon tools (Brand Analytics, AMC, Ad dashboards) and marketplace-specific data to make data-driven adjustments to improve campaign effectiveness on a daily, weekly, and monthly basis.
Conduct robust keyword research, audience segmentation, and bid optimization to enhance targeting, reach, and relevance across all live campaigns.
Perform rigorous A/B testing and ongoing analysis to identify opportunities for campaign improvements and conversion optimization.
Collaborate closely with Amazon Representatives and brand leaders to align advertising efforts with broader brand objectives and marketplace strategies.
Partner with cross-functional teams, including Brand Managers, Content, Creative, Social, and Sales, to ensure cohesive messaging and seamless execution across digital channels.
Coordinate with external advertising agencies, creator partners, and country-specific marketplace aggregators, leveraging their insights and resources to optimize campaign performance.
Analyze campaign performance data to effectively communicate actionable insights and strategic recommendations to stakeholders.
Track core KPIs and report on media performance, identifying trends, gaps, and areas for improvement to support revenue growth and maximize budget efficiency.
Present key findings, data stories, and strategic recommendations to senior leadership, highlighting initiatives that drive measurable impact across global marketplaces.
Skills and Experience
2-4 years of direct Amazon Advertising Management experience across both 1P (Vendor Central) and 3P (Seller Central).
Deep, extensive knowledge of the Amazon advertising ecosystem, including hands-on experience setting up, managing, and optimizing DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.
Proven ability to work with advanced Amazon measurement tools such as Amazon Marketing Cloud (AMC) and Brand Analytics.
A strategic, data-driven mindset with a proven ability to "tell the data story" and translate complex metrics into actionable insights for senior leadership.
Advanced proficiency in Microsoft Excel (specifically lookups, pivot tables, and charts) and PowerPoint for high-level data manipulation and reporting.
Strong collaboration skills with experience managing external agencies, third-party vendors, or marketplace aggregators.
What’s in it for you?
Salary: $110,000 to $120,000
Hybrid Work Model - 3 days office/2 days home
Medical, Dental, Vision plans
401K matched up to 5%
Generous PTO (Paid Time Off)
Short and long-term disability
Exclusive employee discounts off THG Brands