Manager, Ad Partnerships - Audiences, Identity & Signals

Snap Inc. is a technology company focused on the camera as the greatest opportunity to improve how people live and communicate. The company operates Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services, contributing to human progress by empowering self-expression, connection, learning, and fun.

About the role

The Ad Partnerships Group negotiates and integrates product partnerships to drive accelerated growth for Snap’s Advertising business. As Manager, Ad Partnerships, you will own and manage key ad partners across Audiences, Identity, and Signals, working from our NYC, SF, or LA office. You’ll collaborate with senior stakeholders in Ad Product and Engineering to establish and support partnerships in these spaces.

Responsibilities

• Lead Snapchat’s largest and most strategic audience, signals, and identity partnerships, engaging directly with external executives to establish and support partnerships that demonstrate the value of advertising on Snapchat.
• Establish and lead new partnership opportunities from initial vetting and proof-of-concept testing through contract negotiation, operationalization, and scaled go-to-market execution.
• Develop strong C-level relationships, using insights to inform strategies that grow partners’ business and support Snap’s strategic priorities.
• Own and manage an efficient vendor intake and evaluation process, lead contract negotiation, and complete deal execution.
• Proactively anticipate and resolve business, technical, and integration issues, serving as an internal advocate.
• Influence cross-functional leadership to drive goal alignment and achieve Snap’s mission and strategy.
• Work toward bi-annual OKRs, including advertiser and revenue growth, adoption of new technology solutions, and driving solution adoption.

Requirements

• Bachelor’s degree or equivalent years of experience.
• 10+ years of experience in business development, business strategy, product marketing, product management, or partnerships.
• Deep experience in MarTech, Data Management, and/or Advertising Technology.
• Experience defining, developing, and leading projects across multiple cross-functional teams.

Skills

• Expert knowledge of online advertising, branding, performance advertising, and ad-effectiveness measurement techniques.
• Ability to communicate effectively with senior and executive stakeholders internally and externally.
• Experience dynamically prioritizing and managing multiple projects in a fast-paced environment with changing business priorities.
• Problem-solving and analysis experience, individually or in a group setting.
• Ability to manage and complete multiple projects within a rapidly changing environment.
• Ability to work independently and autonomously in high-ambiguity environments while thoughtfully escalating problem areas.

Preferred Qualifications

• MBA or advanced degree in a related field.
• Quantitative/analytical experience, specifically working in data or statistics.
• Experience working as part of an international team.
• Strong product acumen.

Schedule

This role follows a “default together” approach, requiring team members to work in an office 4+ days per week.

Pay

In the United States, work locations are assigned a pay zone determining the salary range for the position. The successful candidate’s starting pay will be based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the salary range.

• Zone A (CA, WA, NYC): $190,000–$284,000 annually.
• Zone B: $181,000–$270,000 annually.
• Zone C: $162,000–$241,000 annually.

This position is eligible for equity in the form of RSUs.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that let you share in Snap’s long-term success.