Macro Research & Content Strategy Associate

About the role

The Research & Content Strategy Associate will play a crucial role in producing industry-leading research, thought leadership, and marketing content. This role is ideal for someone with deep fintech knowledge who thrives in a fast-paced, entrepreneurial environment.

Responsibilities

• Primary Research
• Conduct primary research through surveys, interviews, outreach campaigns, and expert conversations
• Perform secondary research across industry reports, financial filings, news sources, academic publications, and proprietary datasets
• Develop research methodologies that produce differentiated market intelligence
• Validate findings through multiple independent sources
• Data Analysis
• Analyze large datasets to identify trends, patterns, and investment themes
• Synthesize quantitative and qualitative information into actionable insights
• Build dashboards, visualizations, and supporting analysis
• Identify emerging technologies, competitive dynamics, and market shifts
• Research Reports
• Produce professional-quality research reports suitable for executive audiences
• Write market landscapes, industry analyses, company profiles, white papers, and thought leadership
• Transform complex technical topics into clear, compelling narratives
• Ensure exceptional editorial quality, accuracy, and visual presentation
• Content Marketing
• Create high-quality content across multiple formats including:
• Articles
• Blog posts
• White papers
• Case studies
• LinkedIn content
• Website copy
• Presentation materials
• Sales collateral
• Repurpose long-form research into shorter, high-impact marketing assets
• Maintain a consistent editorial voice and brand quality
• Email Marketing
• Build and execute targeted email marketing campaigns
• Create audience segmentation strategies
• Create compelling email copy that drives engagement
• Measure campaign performance and continuously optimize results
• A/B test messaging, subject lines, and content formats
• AI & Automation
• Leverage leading AI platforms (ChatGPT, Claude, Gemini, Perplexity, Grok, and others) to significantly improve research quality and productivity
• Build AI-assisted workflows for research, writing, data synthesis, and content generation
• Continuously evaluate new AI tools and incorporate them into daily workflows
• Help identify opportunities to automate repetitive knowledge work across the organization

Qualifications

• 3–7+ years of experience in research, consulting, market intelligence, equity research, investment banking, journalism, strategy, or a related analytical role
• Exceptional writing and communication skills
• Strong analytical and critical thinking abilities
• Excellent attention to detail
• Highly organized and able to manage multiple projects simultaneously

Preferred Experience

• Experience with one or more of the following:
• Market research
• Financial research
• Competitive intelligence
• Equity research
• Industry analysis
• B2B marketing
• Content marketing
• Email marketing platforms
• CRM systems (HubSpot, Salesforce, etc.)
• Data visualization tools