Luxury Wine Specialist
Johnson Brothers · Tampa, FL · 2 wk ago
ManufacturingFull-time
Job Duties & Responsibilities
- Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
- Develop and maintain specific Target Accounts list to grow the luxury portfolio in designated territory.
- Drive new luxury placements and increase luxury market share through securing new Points of Distribution in key independent retail and On-Premises accounts.
- Increase by the glass presence within influential accounts.
- Identify iconic/key accounts & develop account performance & activation plans.
- Manage execution of luxury allocations in relationship with key accounts.
Brand Building, Education and Expertise
- Plan and execute luxury consumer events to acquire, sell, and retain consumers.
- Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers.
- Celebrate and serve as brand/category product knowledge expert.
- Have expert knowledge on competitor brands and conduct competitive analysis.
- Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers.
- Conduct and plan special events in market.
- Serve as brand/category product knowledge expert.
- Have expert knowledge on competitor brands and conduct competitive analysis.
- Provide specific brand expertise during interactions to leverage growth opportunities.
- Educate the consumer and trade through direct interaction including providing brand expertise/training at consumer, and key account level.
- Provide consumer, channel, and competitive insights.
- Use insights to collaborate with brand and supplier sales teams to develop innovative programs and ideas.
Required Qualifications
- Dynamic and creative storyteller with previous sales experience within the luxury wine or adult beverage industry.
- Industry certifications preferred i.e. WSET II and III, CSW, CSS, Court of Master Sommelier.
- Impeccable time management.
- Ability to multi-task and meet deadlines.
- Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area.
- Proven experience working with iconic, luxury brands and interest in investing in the continued development of luxury brands while building meaningful relationships with top accounts within the on premise channel: resorts, restaurants, and country clubs is ideal.
- 2+ years of Luxury sales experience with a proven track record of territory growth and development.
- Bachelor's degree strongly preferred (or analogous industry experience/skills).
- Candidate must pass criminal background and MVR.