Luxury Assistant Store Manager

About the Role

We are seeking a results-driven, client-centric Assistant Store Manager to support the Store Manager in leading a high-performing team at our Lynnhaven Mall location. This individual will play a pivotal role in shaping the client experience, building a high-performing team, and championing REEDS’ commitment to quality and service. The Assistant Store Manager serves as an inspiring leader on the sales floor, acting as a mentor and coach while ensuring a seamless client experience and the successful day-to-day operation of the store.

Lynnhaven Mall is one of the largest shopping destinations in the Virginia Beach area, drawing a mix of tourists and local shoppers year-round. Virginia Beach offers miles of coastline, excellent schools, a strong military community, and a vibrant coastal lifestyle. This is an exciting opportunity for retail professionals seeking to build their career in a thriving luxury market with significant foot traffic.

This leader must embody REEDS' core values:

• Integrity – We live ethically and honestly in every moment and interaction.
• Performance Excellence – We pursue success relentlessly and learn from every experience.
• Stewardship – We honor the trust placed in us by our associates, clients, and communities.
• Professionalism – We attract and grow exceptional talent through development and self-leadership.
• Entrepreneurial Spirit – We embrace imagination, creativity, and forward-thinking action.
• Team Orientation – We thrive through collaboration, shared goals, and mutual respect.
• Passion – Our love for what we do drives extraordinary customer experiences—and makes it fun.

Responsibilities

Sales Leadership

• Partner with the Store Manager to exceed store sales goals and KPIs through effective leadership and coaching.
• Demonstrate strong sales presence on the floor, fostering deep client relationships and personally contributing to revenue goals.
• Drive business growth by leveraging key product categories and promotional strategies.
• Support the execution of client development initiatives to cultivate both new and loyal REEDS customers.

Client Experience

• Uphold REEDS’ standard of exceptional service at every client touchpoint.
• Coach and inspire team members to create unforgettable, personalized shopping experiences.
• Be a consistent presence on the sales floor to support, troubleshoot, and celebrate team success.
• Use client feedback to improve service strategies and store experiences.

Team Development

• Help attract and retain top-tier talent that reflects the REEDS brand.
• Foster a positive, goal-oriented culture by mentoring team members and providing regular coaching and feedback.
• Champion ongoing development by encouraging participation in company training programs and performance initiatives.
• Partner in managing performance, recognition, and professional growth within the team.

Operational Excellence

• Ensure smooth, efficient daily operations and uphold all company policies and standards.
• Maintain an organized and effective back-of-house that supports store success.
• Identify opportunities for efficiency and process improvements across all operational functions.
• Support loss prevention, inventory control, and compliance efforts.

Requirements

• Minimum 3 years of experience in retail, preferably within luxury, specialty, or jewelry retail.
• Proven track record of driving sales results while delivering exceptional customer experiences.
• Strong leadership presence with the ability to inspire, guide, and develop a team.
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms.
• Availability to work a flexible schedule including evenings, weekends, and holidays.
• High School Diploma or equivalent.
• Must be legally eligible to work in the U.S.
• Must be able to sit or stand for extended periods as required.

Preferred Qualifications

• Previous coursework or certification from the Gemological Institute of America (GIA).
• Passion for jewelry, watches, and gemology.

Benefits

• Hourly base pay rate plus monthly commission.
• Comprehensive compensation program including health, dental, life, and LTD insurance.
• 401k retirement plan.
• Merchandise discounts.
• Career growth opportunities.
• Drug-free workplace.