Lucy Neville

About the role

As Lucy Neville’s Digital Agony Aunt, you’ll help create and curate content that speaks to life’s cringe, chaos, and beauty. This role involves crafting relatable, honest advice on beauty, sex, dating, body image, and everyday challenges—continuing Lucy’s mission to normalize imperfection and provide a safe, reassuring space for her community.

You’ll collaborate with Lucy to develop content across platforms (Instagram, TikTok, podcasts, and more), engage with her audience of 55K+ followers, and work with trusted brand partners like Revlon, MECCA MAX, Meta, Sephora, lululemon, and others on long-term campaigns.

Responsibilities

• Create and co-write authentic, engaging content (posts, videos, podcast scripts, newsletters) that aligns with Lucy’s voice and resonates with her audience.
• Research and respond to community questions and trends, turning them into actionable advice or content ideas.
• Manage brand partnerships: brainstorm campaign concepts, draft briefs, and ensure deliverables meet both creative and commercial goals.
• Monitor audience engagement (comments, DMs, analytics) and adapt content strategies to grow reach and impact.
• Collaborate with Lucy and external teams (designers, editors, producers) to produce high-quality content across multiple formats.
• Stay ahead of digital trends in beauty, wellness, and pop culture to keep content fresh and relevant.

Requirements

• Proven experience as a content creator, writer, or digital producer, ideally in lifestyle, beauty, or advice-driven spaces.
• Exceptional writing skills with the ability to adapt tone—from witty and irreverent to warm and supportive.
• Deep understanding of social media platforms (Instagram, TikTok) and their algorithms, trends, and best practices.
• Experience working with brands on sponsored content or campaigns (portfolio/examples required).
• Strong research skills to identify trending topics and audience pain points.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Passion for Lucy’s ethos: embracing imperfection, fostering community, and normalizing life’s messy moments.

Skills

• Content creation (writing, scripting, storytelling).
• Social media management and analytics.
• Brand collaboration and campaign execution.
• Community engagement and trend-spotting.
• Basic video editing or familiarity with tools like CapCut, Premiere Pro, or Canva (a plus).