Louisville Orchestra

Overview

The Louisville Orchestra underwent significant changes to appeal to a broader, younger audience. They hired a new, very progressive Music Director and Conductor, Teddy Abrams. They altered their programming and increased community involvement. To reflect these changes, they needed to rebrand themselves.

Brand Identity

• New logo designed to represent the orchestra's new direction
• Complete brand identity package including website and brochures
• Templates provided for in-house creative team to maintain consistency

Photography

• A series of photographs created for use on various collateral and digital materials