Logistics Transportation Manager (Fullerton, CA)

This position manages and optimizes the company’s B2B transportation and distribution operations across the United States, ensuring Strategic Partner orders are delivered accurately, on time, and cost-effectively. The role owns carrier relationships, freight rate negotiations, transportation performance, delivery execution, and the strategic development of Avocado’s national distribution network. The ideal candidate combines operational execution with analytical and strategic thinking, using data to improve service levels and reduce logistics costs.

Responsibilities

• Oversee daily transportation operations to ensure B2B customer orders are shipped and delivered on time and in accordance with customer requirements.
• Coordinate with internal operations, production, warehouse, sales, order processing, and customer service teams to resolve transportation issues and delivery exceptions.
• Monitor shipment status, delivery performance, freight claims, and other transportation-related issues.
• Establish and maintain service-level expectations for B2B deliveries.
• Develop and manage relationships with LTL, FTL, regional, and other transportation providers.
• Negotiate freight rates, accessorial charges, fuel programs, contracts, and service agreements to ensure competitive transportation costs.
• Regularly evaluate carrier performance, pricing, capacity, geographic coverage, and service quality.
• Conduct carrier bids and RFPs as necessary to identify cost savings and improve transportation coverage.
• Develop a diversified carrier network to ensure adequate capacity and minimize operational risk.
• Design and continuously optimize the company’s B2B distribution network based on customer locations, order volume, transportation costs, service requirements, and anticipated growth.
• Evaluate the appropriate mix of distribution centers, 3PLs, fulfillment partners, cross-docks, and direct-to-customer transportation.
• Analyze shipping lanes and customer density to determine optimal fulfillment and transportation strategies.
• Develop regional distribution strategies that balance transportation cost, inventory positioning, delivery speed, and customer service.
• Identify opportunities to consolidate freight, establish regional carrier partnerships, and improve shipment efficiency.
• Establish transportation budgets and monitor freight spend against financial targets.
• Analyze freight costs by customer, carrier, lane, region, shipment type, and other relevant dimensions.
• Identify and implement cost-reduction opportunities without compromising customer service.
• Monitor accessorial charges, detention, reclassification, residential fees, fuel surcharges, and other transportation expenses.
• Develop reporting and KPIs to provide visibility into transportation costs and operational performance.
• Establish transportation KPIs including on-time delivery, cost per shipment, cost per unit, carrier performance, freight claims, and delivery exceptions.
• Develop regular reporting to communicate transportation performance and opportunities to leadership.
• Identify root causes of transportation inefficiencies and implement corrective actions.
• Develop standard operating procedures and processes to improve transportation execution and scalability.
• Utilize transportation data and analytics to support operational and strategic decision-making.
• Partner with Sales and Customer Service to understand B2B customer requirements and develop appropriate delivery solutions.
• Work closely with Warehouse and Operations teams to coordinate shipping schedules, pickup windows, and fulfillment requirements.
• Collaborate with Finance to establish freight budgets, validate invoices, and identify cost discrepancies.
• Support business development and onboarding of new B2B partners by developing transportation and distribution plans.
• Provide logistics expertise during new product, customer, geographic, and channel expansions.

Requirements

• Bachelor’s degree in Supply Chain Management, Logistics, Business, Operations, or a related field preferred.
• 5+ years of experience in transportation, logistics, supply chain, or distribution management.
• Experience managing B2B transportation and national/regional distribution networks.
• Strong experience negotiating freight rates and managing carrier relationships.
• Knowledge of LTL, FTL, parcel, 3PL, and other transportation modes.
• Strong analytical and problem-solving skills with the ability to translate transportation data into actionable decisions.
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and Google Workspace (Sheets, Docs, Gmail, Drive).
• Experience with transportation management systems (FreightPOP), ERP systems (NetSuite), WMS (RF-Smart), and/or logistics analytics platforms.
• Strong communication, negotiation, and relationship-management skills.
• Ability to balance cost, service, capacity, and customer requirements when making transportation decisions.
• Experience developing transportation strategies in a growing or changing organization preferred.
• Attention to detail, teamwork, and communication skills.
• Follow company safety culture and Cal OSHA regulations; report incident injury and hazard to managers.
• Able to identify work hazard situations and follow company safety culture while performing job duties.
• Regular and predictable attendance.

Physical Requirements

• Must be able to wear personal protective gear like safety glasses.
• Must be comfortable working in an environment with machinery noise.
• Stationary position: Must be able to remain stationary 50% of the time.
• Movements: Must be able to move throughout the warehouse to access different machines.
• Must be able to frequently move material weighing up to 50 pounds.

Benefits

• Medical (HMO, PPO, HSA), Dental, Vision
• 100% Employer Paid Life Insurance
• 401(k) match
• PTO
• Volunteer days
• Employee product discount
• Annual Bonus Plan
• Training and tools to be successful, along with strong partnership from peers and leaders
• Access to wellness apps
• Referral Bonus
• Opportunity to grow

Pay

The pay range for this role is $70,000 - $80,000 annual.

Note on Location: This role requires working on-site at one of our Fullerton locations.