Local Marketing Specialist - House of Sport
Overview
We're looking for a Local Marketing Specialist to join our team in our Knoxville, TN House of Sport store located in West Town Mall!
Job Duties & Responsibilities
Partnership, Sponsorship and Activation planning
Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars – assortment, experience, service, and community.
Supports local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.
Manage and track all sponsorship agreements and asset distribution using software program.
Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI.
Develop one-of-a-kind strategies for in-store events and in-market activations that ladder to key moments for the brand.
Accountable for managing annual budget and related expenses.
Local Marketing Capabilities
Develop and activate local marketing outreach strategies to drive incremental awareness and acquisition.
Provide consistent and robust marketing intel to drive further strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals.
Work closely with ASM of Experiences to develop and maintain robust marketing support that supports Experience KPI’s and drives awareness and engagement of all Experiences offered at HOSS.
Supports creation of event activation assets for store placements and on Gametime scheduling platform.
Manage and monitor customer outreach via reservations scheduling tool inbox.
Event / Program Execution
Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion.
Generate and lead the planning of unique local events hosted at HOS, including all aspects of event lifecycle from initial concept and logistics to on-site execution (collaboration with Store Leadership to secure staffing).
Assemble and manage event budgets.
Generate and lead the planning of unique local events hosted at HOS, including all aspects of event lifecycle from initial concept and logistics to on-site execution (collaboration with Store Leadership to secure staffing).
Lead the planning of post-event analysis.
Evaluate qualitatively and quantitatively each event, report learnings, and proactively suggest enhanced measures of success.
Donations and Giving
Serve as local representative for The DICK’S Sporting Goods Foundation, community giving and charitable programs.
Manage local grant program to impact HOS community through equipment donations, grants and other programming.
Leverage, evaluate and fulfill Dick’s Sporting Goods donations requests from your local community.
Qualifications
Bachelor's Degree / 4-year college degree in Marketing, Advertising, Business Administration or Communications
1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
Possess a valid driver’s license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Ability to multi-task and work independently in a fast-paced environment
Flexible availability in work schedule including some nights, weekends and holidays
Some travel within territory required