Local Marketing Specialist - House of Sport

Overview

Partnership, Sponsorship and Activation planning

Responsibilities

• Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars – assortment, experience, service, and community.
• Supports local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.
• Accountable for management and tracking of all sponsorship agreements and asset distribution using software program.
• Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI.
• Develop one-of-a-kind strategies for in-store events and in-market activations that ladder to key moments for the brand.
• Accountable for managing annual budget and related expenses.
• Develop and activate local marketing outreach strategies to drive incremental awareness and acquisition.
• Provide consistent and robust marketing intel to drive further strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals
• Work closely with ASM of Experiences to develop and maintain robust marketing support that supports Experience KPI's and drives awareness and engagement of all Experiences offered at HOS
• Supports creation of event activation assets for store placements and on Gametime scheduling platform
• Manages and monitors customer outreach via reservations scheduling tool inbox
• Supports execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed.
• Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion.
• Generate and lead the planning of unique local events hosted at HOS, including all aspects of event lifecycle from initial concept and logistics to on-site execution (collaboration with Store Leadership to secure staffing) as well as post-event analysis
• Responsible for content capture of owned events for use on national social handles and other O&O channels
• Evaluate qualitatively and quantitatively each, report learnings, and proactively suggest enhanced measures of success.
• Serve as local representative for The DICK'S Sporting Goods Foundation, community giving and charitable programs.
• Manage local grant program to impact HOS community through equipment donations, grants and other programming
• Leverage, evaluate and fulfill Dick's Sporting Goods donations requests from your local community.
• Manage, Track & Forecast Local Marketing Budget for designated HOS location, ensuring cost-effectiveness and ROI
• Deliver level of excellence and professionalism across all efforts.
• Deliver seamless communication and collaboration across teams.
• Develop relationships with vendors, sales reps, and service organizations that do business with our company.
• Serve as approved media trained associate capable of talking to media on behalf of DICK'S as directed by CSC.
• Availability to work some weekends and key retail Holidays like Black Friday is required

Qualifications

• Bachelor's Degree / 4-year college degree in Marketing, Advertising, Business Administration or Communications
• 1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
• Possess a valid driver's license
• Successfully pass comprehensive criminal background and motor vehicle checks
• Excellent interpersonal and team building skills
• Ability to multi-task and work independently in a fast-paced environment.
• Flexible availability in work schedule including some nights, weekends and holidays.
• Some travel within territory required.

Virtual Requirements

• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.

This response is AI-generated, for reference only.