LN Concerts, Latin Director, Regional Marketing - Northeast

About the role

The Director of Regional Marketing will oversee marketing efforts for Latin shows ranging from clubs to arenas, stadiums, and amphitheaters. This role collaborates closely with local teams, promoters, and partners to ensure each event is successful. No direct reports are currently assigned, but this could change in the future.

Responsibilities

• Act as the key internal contact with various stakeholders to prepare, present, and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium, and amphitheater levels.
• Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans.
• Partner with the local talent buying team to manage the success of local events across multiple venues.
• Create impactful promotions for Live Nation events using multiple regional media partners.
• Manage multiple event advertising budgets.
• Compile and share extensive audience and artist demographic information to shape development of marketing plans.
• Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community.
• Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites, and in venues.
• Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools.
• Cook up and coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR, and content creation.
• Work with internal stakeholders to provide post-show marketing analytics recaps to artists.
• Coordinate street team and grassroots marketing efforts with local market contacts.
• Coordinate day-of-show event coverage as necessary.

Requirements

• Bachelor’s degree in marketing or a related field preferred, but not required.
• Minimum of 6+ years prior experience in event marketing within an entertainment, sports, or public assembly facility setting.
• Minimum of 6+ years prior experience managing local media relationships.
• Minimum of 6+ years working with artist marketing representatives.
• 2+ years of experience managing direct reports.
• Professional experience working in the Latin music industry preferred.
• Spanish fluency or professional working proficiency preferred.
• Knowledge of both digital and traditional media, including paid social, programmatic, radio, and grassroots.
• Ability to thrive in a fast-paced and high-volume environment.
• Excellent communication skills, both verbal and written.
• Ability to work day, evening, and weekend hours, based on the needs of daily business operations.
• Willingness to travel as needed.

Qualifications

• Bachelor’s degree in marketing or a related field preferred, but not required.
• Minimum of 6+ years prior experience in event marketing within an entertainment, sports, or public assembly facility setting.
• Minimum of 6+ years prior experience managing local media relationships.
• Minimum of 6+ years working with artist marketing representatives.
• 2+ years of experience managing direct reports.
• Professional experience working in the Latin music industry preferred.
• Spanish fluency or professional working proficiency preferred.
• Knowledge of both digital and traditional media, including paid social, programmatic, radio, and grassroots.
• Ability to thrive in a fast-paced and high-volume environment.
• Excellent communication skills, both verbal and written.
• Ability to work day, evening, and weekend hours, based on the needs of daily business operations.
• Willingness to travel as needed.

Skills

• Strong organizational skills and attention to detail.
• Ability to troubleshoot and problem solve independently.
• Ability to work day, evening, and weekend hours, based on the needs of daily business operations.
• Willingness to travel as needed.

Benefits & Perks

Health: Medical, vision, dental, and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).

Yourself: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.

Wealth: 401(k) program with company match, stock reimbursement program.

Family: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.

Career: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.

Other: Volunteer time off, crowdfunding match.

Equal Employment Opportunity: Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

Hiring Practices: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.