Live Events Strategy Analyst

Pre-Sale/Post Sale Responsibilities

• Conduct audience analysis using prescribing trends, specialty data, geography, and practice type.
• Build segmented target lists (HCPs, hospitals, community practices, IDNs).
• Identify high-value regions and clinical hotspots for event placement.
• Evaluate competitor presence, market saturation, and opportunity gaps.
• Support sales with data-driven recommendations for event formats, locations, and audience mix.
• Forecast potential attendance using historical data, specialty density, and engagement benchmarks.
• Analyze local healthcare ecosystems to recommend partnered venues (hospitals, cancer centers, specialty groups).
• Partner with PM/AE teams to validate feasibility and alignment with client KPIs.
• Research and score potential partnered venues (hospitals, professional societies, academic centers).
• Map local networks to identify optimal event footprint.
• Measure engagement performance vs. benchmarks and client KPIs.
• Assess venue performance and recommend future location strategy.
• Identify trends in clinician behavior, attendance patterns, and educational demand.
• Deliver executive summaries with actionable insights for continuous improvement.

Cross-Functional Collaboration

• Support Sales, PM, and AE teams with data insights to improve accuracy of pre-sale commitments.
• Inform marketing on audience needs, segmentation intelligence, and targeting refinements.
• Collaborate with event operations and client services to ensure data alignment from planning through reporting.
• P业with hospital/venue relations teams to enhance local engagement strategies.

Tools & Skills

• Proficiency in CRM, marketing analytics tools, data visualization platforms (Tableau/Power BI), and segmentation systems.
• Strong understanding of HCP databases, NPI taxonomy, and healthcare market dynamics.
• Ability to translate data insights into clear recommendations for client-facing teams.
• Comfortable working in fast-paced environments with multiple concurrent events.