LinkedIn Marketer (part-time, contract)

About the role

We are seeking a versatile and hands-on marketer to assist with LinkedIn campaigns to promote our firm and our clients. The ideal candidate has proven experience developing and implementing an integrated LinkedIn engagement and retargeting strategy that combines organic content, paid campaigns, and other networking and lead-generation tactics.

• Developing content calendars and campaigns
• Managing paid LinkedIn ad campaigns
• Making recommendations on how/when to post to individual profiles and company pages and suggesting the best formats (carousel, video, text, etc.)
• Building audiences, including creating matched audiences or lookalike audiences, retargeting website visitors or people who have seen our organic content
• Creating a comprehensive LinkedIn strategy that leverages posting, ads, LinkedIn Newsletter, Sales Navigator, and external assets such as CRM contacts, blog, and website

You will be supported by a strong creative team who can write, create graphics, and produce video content to implement your marketing plans.

Requirements

• Demonstrated experience with LinkedIn profile management, company pages, and engagement tactics (posts, comments, groups, and messaging)
• Skills in social media content planning, copywriting, and basic visual content creation tailored to professional audiences
• Ability to use analytics tools to track LinkedIn performance, interpret data, and adjust campaigns for better reach and conversions
• Familiarity with marketing to B2B and technology-focused companies
• Strong written communication skills, attention to detail, and the ability to maintain brand voice across multiple accounts
• Comfortable working independently in a remote environment, managing deadlines, and coordinating with a distributed team

You will be required to follow our processes, including:

• Using a project management tool (ClickUp) to receive instructions, track tasks, and organize details
• Organizing files using Dropbox and Google Drive
• Participating in meetings with team members and/or clients via Zoom
• Tracking your time accurately
• Presenting your work persuasively both verbally and in writing

About Visible Logic

Visible Logic is an award-winning branding and marketing agency located in Portland, Maine. Our projects include brand strategy, product and company naming, logo design, website design and development, and digital marketing. We work primarily in the B2B space, helping organizations clarify and communicate their message. We are a woman-owned business that values diversity and supports individuals in balancing family and other outside-of-work obligations and interests. We offer a fast-paced and supportive work environment.

Visible Logic’s Core Values

• Communicate clearly: Good communication solves most problems. We commit to honesty, clarity, and order.
• Explore constructively: Curiosity and collaboration lead to the best results. We are respectful, share information and ideas, and encourage each other to excel.
• Take ownership: Our team is driven. We take initiative.
• Find solutions: Purposeful creativity is strategic. Effort is rewarding when energy, skills, and expertise lead to success.

Schedule

This is a part-time, contractor position requiring 5–15 hours per week. Exact schedule will be mutually determined, but meetings are required Monday–Friday, 9 AM–5 PM Eastern Time.

Pay

Pay will be based on skill and experience, anticipated at $40–85/hour.