LINDA AG launches first OTC private-label medicine with ibuprofen
LINDA AG is moving its pharmacy brand into the OTC medicines segment with the launch of Ibuprofen LINDA Apotheken 400 mg, the first pharmacy-only over-the-counter medicine under the LINDA Apotheken brand. The product is now available nationwide in LINDA Premium pharmacies, supported by a point-of-sale campaign to enhance brand visibility in a competitive OTC market.
About the Product
- Ibuprofen 400 mg in a pack of 20 film-coated tablets.
- Indicated for fever and mild to moderately severe pain (e.g., headache, toothache, period pain).
- Suitable for children from 20 kg body weight, adolescents, and adults.
- Developed in collaboration with PHOENIX Pharmahandel GmbH & Co KG and advisory bodies of MVDA e. V.
Brand and Network
LINDA Apotheken is a cooperation of independent pharmacists operating under a shared umbrella brand, comprising 4,800 LINDA pharmacies, including 500 Premium pharmacies. The brand is owned by LINDA AG, based in Cologne, with PXG Pharma GmbH in Mannheim listed as the product provider.
Additional products under the LINDA Apotheken brand are expected later this year, with further products currently under review.