LifeLock Lead Product Manager, Mobile & AI Assistant

About the role

LifeLock is growing, and mobile and AI Assistant are the primary surfaces where members experience the product every day. We're looking for a Lead Product Manager to own the mobile platform and lead the build-out of our AI Assistant, a new capability that will redefine how members interact with their identity protection.

This is a senior individual contributor / lead PM role. You’ll set the direction for iOS and Android, define and evolve the AI Assistant towards an agentic approach, and represent LifeLock mobile in Gen Digital-wide platform initiatives.

• Own the iOS and Android roadmap, what gets built, when it ships, and how it sequences against business goals
• Make prioritization calls: features vs. tech debt, scope cuts in a release, sequencing against a small engineering team
• Handle App Store and Play Store submissions, store listing content, platform mandates, and release issues
• Drive growth levers: web-to-app conversion and download hooks in onboarding
• Define the vision and roadmap for an agentic assistant that helps LifeLock members on their identity risks
• Build and own the eval framework: define what good looks like for AI responses, instrument quality metrics, design human and automated eval pipelines, and establish feedback loops that continuously improve the assistant
• Partner with ML/AI engineering to set model behavior standards including accuracy, tone, safety, and response quality
• Instrument the assistant for post-launch learning: flag regressions, surface win/loss patterns, and drive iterative improvement with data
• Cross-functional & Platform
• Represent LifeLock mobile in Gen Digital platform initiatives integrated Norton/LifeLock app, shared platform components, Mobile SDK
• Coordinate with Legal, Compliance, Finance, Retention Marketing, and CS to get features across the line
• Build business cases with Finance for major investments; track ROI post-launch

Key Responsibilities

• Mobile Platform
• Own the iOS and Android roadmap, what gets built, when it ships, and how it sequences against business goals
• Make prioritization calls: features vs. tech debt, scope cuts in a release, sequencing against a small engineering team
• Handle App Store and Play Store submissions, store listing content, platform mandates, and release issues
• Drive growth levers: web-to-app conversion and download hooks in onboarding
• Define the vision and roadmap for an agentic assistant that helps LifeLock members on their identity risks
• Build and own the eval framework: define what good looks like for AI responses, instrument quality metrics, design human and automated eval pipelines, and establish feedback loops that continuously improve the assistant
• Partner with ML/AI engineering to set model behavior standards including accuracy, tone, safety, and response quality
• Instrument the assistant for post-launch learning: flag regressions, surface win/loss patterns, and drive iterative improvement with data

Cross-functional & Platform

• Represent LifeLock mobile in Gen Digital platform initiatives integrated Norton/LifeLock app, shared platform components, Mobile SDK
• Coordinate with Legal, Compliance, Finance, Retention Marketing, and CS to get features across the line
• Build business cases with Finance for major investments; track ROI post-launch

About You

• 10+ years in product management; 4+ years owning a mobile product at scale (iOS + Android)
• Proven track record shipping consumer mobile features end-to-end
• Direct experience building or scaling an AI/LLM-powered product, including defining eval frameworks, quality metrics, and human feedback pipelines
• Comfort working in a complex, regulated environment (fintech, identity, or security a plus)
• Strong analytical instincts, you define KPIs before launch, not after, and you use data to make calls, not just reports
• Experience with IAP, App Store management, and mobile growth mechanics (ATT, web-to-app, deep linking)
• Able to operate at multiple altitudes: strategy and roadmap one day, grooming tickets and reviewing acceptance criteria the next
• Experience with A/B testing and conversion optimization on mobile purchase flows

Nice to Have

• Familiarity with Gen Digital’s platform (Norton, LifeLock) or adjacent identity/security products
• Prior work on 0→1 features in a large-scale consumer app

Why This Role

LifeLock has strong product-market fit with a growing member base. Mobile is where the experience lives. AI is where the experience is going. This role sits at both intersections with real ownership, a clear charter, and direct impact on member growth and retention metrics.

Location

Mountain View, CA (Hybrid)

Compensation Range

$220K - $250K