Lifecycle Operations Manager

About the role

Clearlink is building a centralized Lifecycle Marketing function to power scalable, compliant, performance‑driven email programs across its portfolio of brands — including Highspeedinternet, The Penny Hoarder, CableTV and Reviews.org. The Lifecycle Operations Manager will own the platforms, data, and programs that make this possible, sitting at the intersection of product, marketing technology, and analytics. You will be the hands‑on owner of the lifecycle messaging platform (Iterable) and the onsite data capture and identity layer (Digioh), using that infrastructure to build, test, and scale email programs that grow audience and drive revenue across brands. Operating under a business‑partner model, you own the channel, infrastructure, and best practices while individual brand teams retain control over audience strategy, messaging, and content. You will work closely with a Director‑level lifecycle strategy lead, brand marketing teams, and the Data/IT organization to keep every program healthy, compliant, and performing. The role is remote‑first; candidates outside Utah and beyond commuting distance work fully remote, while those within 50 mi of the Salt Lake City office follow a hybrid schedule.

Responsibilities

• Own the Iterable implementation — configuration, segmentation logic, and automation workflows — and Digioh as the onsite capture and identity layer, and be accountable for the programs and KPIs they drive across brands.
• Own data quality and deliverability: manage sending infrastructure health, customer data hygiene, authentication (SPF, DKIM, DMARC), inbox placement, list hygiene, and monitor domain/IP reputation and complaint rates.
• Own testing and optimization: implement and evolve A/B and multivariate testing, personalization logic, and send‑time optimization as a standard part of program building.
• Build and maintain lifecycle programs, segmentation logic, and automation workflows in Iterable across acquisition, onboarding, engagement, and retention.
• Manage subscriber and identity data flows between Digioh, Iterable, and internal systems to ensure a clean, unified view of the customer across brands.