Lifecycle Operations Associate

Accountabilities

• Manage day-to-day lifecycle engagement activities while ensuring quality, accuracy, and measurable impact.
• Support the optimization of communication strategies, maintain operational excellence, and help improve conversion throughout the customer journey.
• Create and execute recurring lifecycle marketing campaigns, including outbound email communications and engagement initiatives.
• Manage daily SMS outreach workflows using CRM, analytics, and automation tools to engage warm leads.
• Monitor inbound patient conversations, provide timely responses, and escalate issues when needed.
• Track key lifecycle metrics such as response rates, conversions, opt-outs, and campaign performance.
• Maintain accurate and compliant data records while improving operational processes and workflows.
• Collaborate with cross-functional teams to test messaging, cadence strategies, and lifecycle improvements.

Requirements

• Detail-oriented, proactive, and comfortable managing operational processes independently.
• Strong communication skills, an interest in growth and lifecycle operations, and the ability to use technology and data to improve outcomes.
• 1-3 years of experience in lifecycle operations, growth operations, CRM, customer operations, or a related field.
• Hands-on experience with tools such as Front, Google Sheets/Excel, Zapier, Customer.io, or similar automation platforms.
• Strong written communication skills with the ability to adapt messaging for different audiences.
• Experience managing operational workflows from planning through execution.
• Able to analyze performance data and identify opportunities for improvement.
• Comfortable working across teams including growth, marketing, operations, and support.
• Strong attention to detail, organization, and ownership of assigned processes.
• Experience in healthcare, digital health, or lifecycle marketing is a plus.

Benefits

• Competitive salary package.
• Remote-friendly work environment with flexibility.
• Opportunity to contribute to the growth of an innovative healthcare technology platform.
• Exposure to AI-powered tools and scalable operational systems.
• Collaborative environment with opportunities for professional growth and development.
• Inclusive workplace culture focused on diversity and belonging.