Lifecycle Marketing Specialist

About the role

We are seeking a Lifecycle Marketing Specialist to support the execution, optimization, and scaling of lifecycle marketing programs across the customer journey. This role will work in close partnership with the lifecycle marketing lead and cross-functional partners to build, deploy, and improve campaigns across channels such as email, SMS, direct mail, and other customer engagement touchpoints.

Responsibilities

• Collaborate closely with the lifecycle marketing lead to implement broader lifecycle marketing strategies and campaigns.
• Build, QA, schedule, and deploy lifecycle campaigns across email, SMS, direct mail, and other customer engagement channels.
• Create and optimize automated journeys that drive onboarding, engagement, conversion, retention, re-engagement, and advocacy.
• Create and maintain audience segments based on customer attributes, behaviors, lifecycle stage, campaign eligibility, consent, and suppression rules.
• Partner with stakeholders to translate business goals into clear journey requirements, campaign briefs, timing, audience logic, and deployment plans.
• Support A/B and multivariate testing for subject lines, preview text, content, creative, timing, audience logic, and calls to action.
• Monitor campaign performance metrics including open rates, click-through rates, conversion rates, unsubscribe rates, deliverability, and downstream customer actions.
• Surface insights and optimization opportunities based on campaign performance, customer behavior, and stakeholder feedback.
• Coordinate with Brand, Content, Product Marketing, CX, Analytics, Product, Compliance, and external partners to ensure campaigns are accurate, compliant, customer-centered, and aligned to business priorities.
• Maintain high standards for QA across personalization, links, rendering, segmentation, exclusions, journey logic, compliance language, and deployment readiness.
• Document campaign requirements, journey logic, approvals, learnings, and repeatable processes to support operational consistency.
• Stay current on lifecycle marketing trends, deliverability best practices, privacy requirements, platform updates, and emerging opportunities to improve engagement and performance.
• Other duties as assigned.

Requirements

• 2–4 years of hands-on experience executing lifecycle marketing, CRM, email marketing, marketing automation, and customer engagement campaigns.
• Demonstrated experience building or supporting campaigns in platforms such as Iterable, and Microsoft Dynamics, or similar tools.
• Strong working knowledge of core lifecycle marketing metrics including open rate, click-through rate, conversion rate, unsubscribe rate, deliverability, engagement, retention, and churn.
• Experience supporting audience segmentation, list management, suppression logic, consent rules, and campaign eligibility requirements.
• Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, CRM reporting, or platform-native reporting.
• Experience supporting A/B testing and lifecycle optimization efforts.
• Strong copy instincts and an eye for clear, customer-centered, performance-oriented messaging.
• Experience building or QA’ing email templates, journey logic, personalization tokens, links, rendering, and campaign deployments.
• Comfortable operating in DTC, B2B2C, and B2B environments.
• Experience working in regulated industries such as healthcare, insurance, financial services, or long-term care is a plus.
• Experience with Iterable is strongly preferred.
• Experience using generative AI programs like Microsoft Copilot is a plus.
• Excellent organizational skills with strong attention to detail, QA discipline, and follow-through.
• Strong communication skills and comfort working cross-functionally with Marketing, Product, CX, Analytics, Compliance, and Technology partners.
• Email marketing, CRM, deliverability, or marketing automation certifications preferred.
• Willingness to travel locally and domestically up to 10–15%.