Lifecycle Marketing Operations Manager

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Operations Manager based in the United States. This role offers the opportunity to build and own the lifecycle marketing foundation for a fast-growing fintech environment.

Responsibilities

• Own the development and execution of lifecycle marketing programs, combining strategic thinking with technical implementation to improve customer engagement and business growth.
• Collaborate closely with cross-functional teams to build scalable systems, optimize communications, and establish best practices for customer lifecycle management.
• Build and optimize automated customer journeys across multiple product experiences, including credit, banking, payments, and financial operations.
• Develop lifecycle messaging and customer-facing communications, leveraging AI tools to accelerate content creation while ensuring alignment with compliance requirements.
• Partner with Product teams to define ownership between product communications and lifecycle channels, ensuring consistent customer experiences.
• Collaborate with Engineering and Data teams to design event tracking, customer data flows, and automation infrastructure.
• Build and manage lifecycle marketing systems, including journey orchestration, segmentation, dynamic content, and campaign automation.
• Develop and maintain customer data pipelines and integrations between customer data platforms and lifecycle marketing tools.
• Define reporting frameworks, KPIs, and measurement strategies to connect lifecycle initiatives with conversion, retention, and revenue outcomes.
• Prioritize lifecycle initiatives and infrastructure investments based on business impact and customer needs.
• Ensure all communications meet regulatory, legal, and compliance standards required for financial services.
• Serve as the internal subject matter expert for lifecycle marketing strategy, operations, and technology.

Requirements

• Strong lifecycle marketing expertise, technical understanding, and the ability to operate independently in a fast-paced, high-growth environment.
• Hands-on experience with lifecycle marketing platforms such as Braze, Iterable, Customer.io, or similar tools, including building automated journeys and segmentation strategies.
• Experience working with customer data platforms such as Segment, including event tracking, identity resolution, and data pipeline concepts.
• Proven ability to partner directly with Engineering and Data teams to design and implement marketing infrastructure.
• Experience developing lifecycle strategies, roadmaps, and operational frameworks rather than only executing campaigns.
• Strong analytical skills with experience defining KPIs, building dashboards, and using data to guide prioritization.
• Excellent writing and communication skills, with the ability to create customer-facing messaging and collaborate through legal and compliance reviews.
• Experience using AI tools to improve marketing workflows, content creation, and campaign development.
• Ability to work effectively in ambiguous, zero-to-one environments with strong ownership and problem-solving skills.
• Familiarity with data tools such as BigQuery, dbt, or similar analytics platforms is a plus.
• Experience with B2B marketing alongside B2C or direct-to-consumer experiences is preferred.

Benefits

Opportunity to build a critical lifecycle marketing function from the ground up with significant ownership and impact.
Work on innovative financial technology products serving ambitious business owners.
High autonomy environment with direct exposure to leadership, customers, and strategic decisions.
Collaboration with experienced teams across marketing, product, engineering, data, and operations.
Remote work flexibility with opportunities available across the United States.
Competitive compensation package with meaningful equity potential.
Opportunity to solve complex challenges involving AI, financial infrastructure, compliance, and customer experience.
High-growth environment focused on ownership, execution, and professional development.