Lifecycle Marketing Manager, Campaign Strategy & Execution

About the role

Notion’s employees (“Notinos”) are customer zero in bringing the future of work to life. The company values craft, building things that last, and the belief that great work is fundamentally human. As an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution, you will develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion. You will own campaigns end‑to‑end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in‑product channels, and measuring incremental impact. The role may be based in either the San Francisco or New York City office, with in‑person collaboration on Mondays, Tuesdays and Thursdays (Anchor Days).

Responsibilities

• Own campaigns end to end: translate business and customer opportunities into clear strategies, define audiences and journeys, coordinate creative and technical production, launch across email and in‑product channels, and measure incremental impact.
• Combine strategic judgment with hands‑on execution; partner closely with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners.
• Shape campaign briefs, build journeys in Customer.io, resolve execution details, and interpret results.
• Own campaign strategy, hands‑on execution, cross‑functional delivery, and performance analysis (not the primary Customer.io architect, incident‑response owner, intake coordinator, or production‑only role).
• Operate as an independent campaign owner, taking work from ambiguous opportunity to high‑quality, measured launch.
• Own the campaign portfolio: independently lead launch, one‑off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery.
• Turn opportunities into strategies: translate product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics.
• Build high‑impact lifecycle programs across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
• Execute from brief to measurement: own audience creation, build, QA, localization, launch readiness, and post‑campaign analysis across email and in‑product messaging.
• Improve foundational journeys: audit existing programs, recommend maintenance, improvement, rebuild, or retirement; lead rebuild of priority onboarding or adoption journeys.
• Raise the experimentation bar: develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to understand incremental impact.
• Measure customer and business outcomes: connect campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes (beyond opens and clicks).
• Lead cross‑functional delivery: coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
• Create repeatable systems: turn recurring campaign work into templates, playbooks, and reusable operating patterns that improve quality and velocity.
• Enable safe self‑service: help cross‑functional partners execute effectively while maintaining Lifecycle’s strategic, customer‑experience, and quality standards.

Required Skills & Abilities

• Significant experience owning lifecycle, CRM, growth, or product‑marketing campaigns from strategy through execution.
• A track record of independently leading complex, cross‑functional campaigns at meaningful scale.
• Strong customer‑journey thinking across activation, adoption, engagement, conversion, and retention.
• Hands‑on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
• Strong audience segmentation, personalization, experimentation, and campaign‑measurement skills.
• Ability to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self‑serve analytics is a plus.
• Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication.
• Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume.
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