Lifecycle Marketing Manager

About the role

This is an in-office role responsible for leading the strategy, planning, and execution of email marketing and content initiatives within Salesforce Marketing Cloud (SFMC). You will own the vision for how Perry Homes communicates with buyers across their journey—from campaign strategy and content direction to hands-on build and optimization. This position manages the execution of email campaigns, customer journeys, and audience segmentation, reporting directly to the Director of Corporate Marketing and collaborating closely with the Sr. Director of Digital Marketing. You may also oversee coordinators, specialists, or agency partners supporting email and content production.

Responsibilities

• Strategy & Planning
  • Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals.
  • Partner with the Sr. Director of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle.
  • Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion.
  • Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates.
• Execution & Campaign Management
  • Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
  • Design and maintain automated lifecycle and nurture programs.
  • Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks.
  • Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
  • Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues.
• Performance & Compliance
  • Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
  • Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution), translating results into actionable strategy recommendations.
  • Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.
• Leadership & Collaboration
  • Manage and mentor team members and/or agency partners supporting email production and content development.
  • Serve as the primary point of contact for cross-functional stakeholders (Sales, Legal, IT, Creative) on email and content initiatives.
  • Present strategy, performance results, and recommendations to leadership.

Requirements

• Bachelor's degree in marketing, communications, information systems, or a related field.
• 4-6+ years of experience in email marketing and content strategy, with at least 2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud.
• Proven experience developing and leading email marketing strategy, including planning, testing, and performance optimization.
• Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues.
• Experience in creating and building emails, journeys, automations, and data extensions in SFMC.
• Familiarity with HTML/CSS for editing and troubleshooting email templates.
• Knowledge of AMPscript and SQL is a plus.
• Experience working with cross-functional teams, including Marketing, Sales, Legal, and IT.
• Prior experience managing direct reports, contractors, or agency relationships preferred.
• Eligible to work in the United States.

Benefits

• Health & Wellness
  • Medical, Dental & Vision Coverage
  • Employee Assistance Program (EAP)
  • Fitness Reimbursement
• Financial Planning
  • 401(k) with Company Match
  • Company-Paid Life & Disability Insurance
  • Supplemental Coverage Options
• Time Off & Life Balance
  • PTO & Paid Holidays
  • Leave of Absence Programs
• Family & Lifestyle
  • Perry Homes Family College Fund
  • New Home & Employee Discounts
  • Pet Perks, Travel Assistance, & More