Lifecycle Marketing Manager

Responsibilities

• Partner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goals
• Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel
• Build, QA, and deploy emails in HubSpot (or similar marketing automation platform)
• Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance
• Ensure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR)
• Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates
• Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement
• Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
• Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content
• Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
• Partner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints
• Develop and optimize post-event and inbound lead follow-up sequences
• Help improve handoff processes between Marketing and Sales
• Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability
• Analyze campaign performance and share actionable insights with marketing and sales stakeholders
• Maintain documentation of processes and best practices
• Stay current on email marketing and webinar trends, tools, and deliverability best practices

Qualifications

• 3-5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology
• Proven success building and optimizing nurture programs that drive engagement and pipeline
• Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration
• Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages
• A strong understanding of email deliverability, compliance, and industry best practices
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously
• A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates
• A test-and-learn mindset with attention to detail and a drive for continuous improvement
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach)
• Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)