Lifecycle Marketing Manager

About the role

A great experience starts with you! Join our team to help create and develop the future of live entertainment and sports in Orange County! Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile. Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you Vision: We are the gathering place of Orange County Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold Company: OC Sports & Entertainment, LLC

Pay

The annual base salary range for this position in California is $75,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Responsibilities

• Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value.
• Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.
• Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
• Manage audience segmentation, automation, and personalization workflows
• Analyze campaign performance and recommend optimizations
• Partner with digital, social, and guest experience teams to enhance customer data use
• Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
• Perform other duties as assigned

Qualifications

• 5+ years of CRM and email marketing experience
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
• Strong analytical skills with experience using data to inform creative and strategic decisions
• Experience managing large-scale CRM databases and integrations
• Background in developing loyalty programs to increase dwell time and spend
• Bachelor’s Degree required

Schedule

This position is on-site.