Lifecycle Marketing Manager

About The Role

We're hiring a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing team. In this role, you'll design and optimize lifecycle programs that engage, retain, and grow members across their entire journey with Chime—from top of funnel through long-term retention—with a clear focus on driving growth, revenue, and member lifetime value (LTV). This is a role for a holistic, business-minded marketer rather than a single-channel specialist. You'll think in terms of segments, experiments, and outcomes: building targeted campaigns across the channels we own—push, in-app, and out-of-app—and connecting those touchpoints with the broader, non-owned channels that shape the member experience. You'll partner closely with cross-functional teams to turn data into segmentation, automation, and personalization strategies that move the business. This is a role with department-level impact: you'll own diverse projects, exercise significant independent judgment, and influence how members experience Chime across the full lifecycle.

Requirements

• 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement.
• A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience.
• A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging).
• Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next.
• Strong analytical skills with experience in data-driven marketing and performance analysis.
• The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment.
• Experience with key marketing platforms (Braze, Looker; AI tools a plus).

Qualifications

• A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources.

Skills

• Design and optimize lifecycle programs.
• Build targeted campaigns that drive growth, revenue, and member LTV.
• Define segments and manage successful campaigns across multiple channels.
• Generate data-driven hypotheses and run experiments to optimize lifecycle campaigns and transactional communications.
• Develop and steward channel guidelines and governance.
• Collaborate with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies.

Benefits

In this role, you can expect to:

• Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention, building targeted campaigns that drive growth, revenue, and member LTV.
• Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience.
• Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins.
• Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem.
• Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives.

Pay

The base salary offered for this role and level of experience will begin at $139,000 and up to $181,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Schedule

In this role, you can expect to:

• Work four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
• Stay engaged with your work and teammates whether you’re coming in regularly or are part of our fully remote program.

What We Offer

• In-office work policy designed to keep you connected.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off.
• An annual wellness stipend to use towards eligible wellness related expenses.
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
• Access to family planning reimbursement.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.

Equal Opportunity Employer

We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws.