Lifecycle Marketing Lead

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

About the role

The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns are aligned across teams. This role works closely with the B2B Lifecycle Marketing team, Marketing Infrastructure team, and Content Production teams to help execute integrated marketing campaigns.

Responsibilities

• Coordinate with internal marketing channel owners and subject matter experts to keep lifecycle campaigns aligned, sequenced, and optimized across channels.
• Pilot and adopt innovative approaches, including AI-driven marketing tools and automation, to improve effectiveness, efficiency, and personalization.
• Ensure individual campaigns connect into coordinated journeys rather than isolated promotions, maintaining consistent messaging and branding.
• Apply audience data, segmentation, and behavioral insights to personalize lifecycle experiences and improve engagement, conversion, and retention.
• Support marketing execution for SHRM conferences and seminars, ensuring events are woven into the broader audience lifecycle strategy.
• Drive hands-on planning, development, and execution of B2C lifecycle marketing campaigns across membership, products, and events.
• Manage campaign calendars, briefs, and production timelines to ensure on-time, high-quality delivery.
• Execute lifecycle marketing programs across email, web, and other digital channels.

Requirements

• Seven (7) or more years of progressive marketing experience.
• Hands-on experience building and executing integrated marketing campaigns across multiple channels.
• Ability to translate audience insights and analytics into campaign actions.
• Strong project management and organizational abilities with high attention to detail.
• Strong communication and collaboration skills across teams and stakeholders.
• Clear verbal and written communication skills for effective interaction with internal and external partners.
• Strong understanding of B2C lifecycle marketing tactics and journey design.
• Ability to effectively leverage artificial intelligence (AI) tools and technologies to enhance marketing efforts.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field, or relevant equivalent experience.

Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.

Schedule

Hybrid Schedule (3 Days In-Office/2 Days Remote). This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.

Pay

$100,000 to $120,000 per year