Lifecycle & Loyalty Marketing Specialist

Benefits

• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• Wellness resources

Responsibilities

• Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels
• Build, manage, and optimize automated lifecycle journeys across onboarding, activation, retention, reactivation, loyalty, and VIP customer segments
• Manage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimization
• Serve as a power user of Braze and related customer engagement platforms
• Support loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime value
• Partner with Marketing, Operations, Analytics, Creative, and other stakeholders to identify communication opportunities and develop targeted customer messaging strategies
• Conduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion rates
• Maintain campaign calendars, project timelines, and execution processes to ensure flawless delivery
• Collaborate with internal stakeholders and external partners to ensure campaigns are executed accurately, on time, and on brand

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases
• 2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement
• Experience working with cross-functional stakeholders to develop and execute customer communication strategies, ensuring messaging aligns with business objectives, customer needs, and brand standards
• Knowledge of best practices in email marketing, SMS marketing, push notifications, in-app messaging, email deliverability, sender reputation management, audience segmentation, personalization, and customer journey design
• Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Strong communication and collaboration skills
• Highly organized with exceptional attention to detail