Lifecycle & Loyalty Marketing Specialist

About the role

At Sport Clips, we're passionate about creating championship experiences for our clients. We're looking for a Specialist, Lifecycle & Loyalty Marketing to help strengthen customer relationships, increase retention, and drive loyalty through personalized, data-driven marketing campaigns. In this role, you'll execute and optimize customer lifecycle strategies across email, SMS, push notifications, in-app messaging, and loyalty initiatives. You'll work closely with Marketing, Analytics, Operations, and Creative teams to deliver timely, relevant communications that drive engagement, repeat visits, and long-term customer value.

Responsibilities

• Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels.
• Build, manage, and optimize automated lifecycle journeys across onboarding, activation, retention, reactivation, loyalty, and VIP customer segments.
• Manage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimization.
• Serve as a power user of Braze and related customer engagement platforms.
• Support loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime value.
• Partner with Marketing, Operations, Analytics, Creative, and other stakeholders to identify communication opportunities and develop targeted customer messaging strategies.
• Conduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion rates.
• Monitor campaign results and develop actionable insights and recommendations to improve retention, loyalty, and customer lifetime value.
• Monitor lifecycle journey performance and continuously refine campaigns based on customer behavior, engagement metrics, and business objectives.
• Leverage customer feedback, survey results, and behavioral data to continuously improve the customer experience.
• Maintain campaign calendars, project timelines, and execution processes to ensure flawless delivery.
• Collaborate with internal stakeholders and external partners to ensure campaigns are executed accurately, on time, and on brand.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases.
• 2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement.
• Experience working with cross-functional stakeholders to develop and execute customer communication strategies, ensuring messaging aligns with business objectives, customer needs, and brand standards.
• Experience developing audience segmentation and personalization strategies using customer behavior and engagement data.
• Knowledge of best practices in email marketing, SMS marketing, push notifications, in-app messaging, email deliverability, sender reputation management, audience segmentation, personalization, and customer journey design.
• Experience developing audience personas and leveraging customer insights to create targeted, relevant communications that improve engagement and retention.
• Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms.
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Strong communication and collaboration skills.
• Highly organized with exceptional attention to detail.

Nice to Have

• Braze certification.
• Experience with Liquid Logic.
• Experience with Segment, Microsoft Azure, or similar customer data platforms.
• Experience supporting loyalty programs, customer retention initiatives, and promotional marketing campaigns.
• Familiarity with A/B testing, experimentation frameworks, and marketing performance analytics.
• Experience in franchise, retail, hospitality, membership, or multi-location consumer businesses.
• Passion for creating exceptional customer experiences and driving brand loyalty.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• Wellness resources

Pay

$75,000.00 - $95,000.00 per year

Schedule

This position is based in Georgetown, Texas. Team Members are expected to work onsite a minimum of three (3) days per week with flexible work-from-home options available.