Lifecycle & Loyalty Marketing Specialist

Benefits 401(k)401(k) matchingBonus based on performanceDental insuranceEmployee discountsHealth insuranceOpportunity for advancementPaid time offVision insuranceWellness resources At Sport Clips, we're passionate about creating championship experiences for our Clients. We're looking for a Specialist, Lifecycle & Loyalty Marketing to help strengthen customer relationships, increase retention, and drive loyalty through personalized, data-driven marketing campaigns. In this role, you'll help execute and optimize customer lifecycle strategies across email, SMS, push notifications, in-app messaging, and loyalty initiatives. You'll work closely with Marketing, Analytics, Operations, and Creative teams to deliver timely, relevant communications that drive engagement, repeat visits, and long-term customer value. You'll have the opportunity to influence the customer journey through Sport Clips' loyalty and customer engagement programs, helping shape how millions of client interactions connect with our brand each year. This is a hands-on role for someone who enjoys combining data, technology, and creativity to improve the customer experience. The ideal candidate is highly organized, curious, detail-oriented, and experienced with CRM and customer engagement platforms, particularly Braze. To be successful in this role, candidates must have a minimum of two years of hands-on Braze experience building and executing campaigns across multiple channels. Location Requirement: This position is based in Georgetown, Texas. Team Members are expected to work onsite a minimum of three (3) days per week. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related fieldMinimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagementExperience working with cross-functional stakeholders to develop and execute customer communication strategies, ensuring messaging aligns with business objectives, customer needs, and brand standardsExperience developing audience segmentation and personalization strategies using customer behavior and engagement dataKnowledge of best practices in email marketing, SMS marketing, push notifications, in-app messaging, email deliverability, sender reputation management, audience segmentation, personalization, and customer journey designExperience developing audience personas and leveraging customer insights to create targeted, relevant communications that improve engagement and retentionStrong understanding of multi-channel customer journeys and marketing best practices across web and mobile platformsExcellent project management skills with the ability to manage multiple campaigns and deadlines simultaneouslyStrong communication and collaboration skillsHighly organized with exceptional attention to detail Nice to Have Braze certificationExperience with Liquid LogicExperience with Segment, Microsoft Azure, or similar customer data platformsExperience supporting loyalty programs, customer retention initiatives, and promotional marketing campaignsFamiliarity with A/B testing, experimentation frameworks, and marketing performance analyticsExperience in franchise, retail, hospitality, membership, or multi-location consumer businessesPassion for creating exceptional customer experiences and driving brand loyalty Responsibilities Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channelsBuild, manage, and optimize automated lifecycle journeys across onboarding, activation, retention, reactivation, loyalty, and VIP customer segmentsManage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimizationServe as a power user of Braze and related customer engagement platformsSupport loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime valuePartner with Marketing, Operations, Analytics, Creative, and other stakeholders to identify communication opportunities and develop targeted customer messaging strategiesConduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion ratesMonitor campaign results and develop actionable insights and recommendations to improve retention, loyalty, and customer lifetime valueMonitor lifecycle journey performance and continuously refine campaigns based on customer behavior, engagement metrics, and business objectivesLeverage customer feedback, survey results, and behavioral data to continuously improve the customer experienceMaintain campaign calendars, project timelines, and execution processes to ensure flawless deliveryCollaborate with internal stakeholders and external partners to ensure campaigns are executed accurately, on time, and on brand Flexible work from home options available. Compensation: $75,000.00 - $95,000.00 per year We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada – and counting! At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips… It’s Good to be a Team Member! If you’re looking to build your career, Sport Clips is the place for you. Discover more about our company and see what our Team Members are saying on Facebook.