Lifecycle Lead
About the role
Notion has millions of users, and the Lifecycle Lead owns how we help them get value quickly, repeatedly, and in ways that stick. You’ll lead our lifecycle engine and rebuild it for an AI-native world, owning the growth work behind engagement and retention and moving users from first value to lasting habits across their whole journey.
Day to day, that means turning customer context and product signals into the right message at the right moment, across email and in-product, and improving it through steady experimentation. It also means rebuilding the systems underneath, so programs ship faster and get smarter as Agents and automation take on more of the work.
What You'll Do
Own the customer journey end to end: You own the full lifecycle as one experience, from strategy through launch. Set the priorities, run the programs that grow Notion so customers get real value (adoption, repeat usage, revenue).
Build the systems behind it: Improve how lifecycle actually runs, from intake and execution to QA, measurement, and channel governance.
Work natively with AI and cross-functional teams to define the system (reverse ETL, data pipelines, APIs, webhooks, event triggers).
Turn customer signals into the right message: Talk to customers to understand audiences, messages, channels and times. Feed what you learn back into readouts and the roadmap.
Work from data: Set hypotheses, put the tracking in place, measure the lift, and learn. Keep lifecycle in step with cross-functional teams so our customers have a cohesive experience.
Build and lead the team: Hire and lead a team of lifecycle builders, and set the bar for how this work gets done.
Skills You'll Need To Bring
8+ years in lifecycle marketing, product management, or growth, ideally with PLG experience.
You’ve owned lifecycle programs, communication programs or product surfaces that talk to customers, and can point to results you’ve driven (adoption, retention, and revenue).
You start from the customer. You break down messy problems, turn qualitative and quantitative inputs into clear audiences, and hold a high bar whatever your background.
You can understand and build the plumbing: reverse ETL, data pipelines, APIs, webhooks, and event triggers.
You like building reusable tooling with AI and Agents, and can take a workflow from brief to launch to measurement.
You can answer “what have you built with AI in the last 90 days?”
You can design an A/B test with a real hypothesis and a holdout, define the metrics, work with Data and Engineering on eventing, and explain statistical significance to someone non-technical.
You write well, and can turn a fuzzy problem into a clear message, a next step, and a case that convinces people.
Nice To Haves
Experience across B2B and B2C surfaces and journeys
Experience shipping in a high-velocity, experiment-driven environment
Experience with Customer.io
Comfort using AI and automation tools to personalize lifecycle at scale