Lifecycle Creative Director
About the role
We are looking for a Lifecycle Creative Director to own and elevate the creative expression across our retention and lifecycle ecosystem. This person will oversee the creative output across email, SMS/MMS, direct mail, and supporting digital and social assets, ensuring every customer touchpoint feels cohesive, premium, high-performing, and distinctly on-brand. This is not a purely managerial Creative Director role. We are looking for a true player-coach — someone who knows how to lead and guide a creative team, provide thoughtful and actionable feedback, and maintain a high creative bar, while also being comfortable getting directly into the work when needed. The ideal candidate is highly organized, decisive, execution-oriented, and proactive. You should be someone who can take a strategy or brief and turn it into strong creative without needing excessive direction or spending too much time in ideation without execution. You’ll work closely with Lifecycle/Retention, Brand, Product, Copy, and Design to translate customer insights, offers, product priorities, brand strategy, and performance data into creative that drives engagement, retention, and revenue.
Location: US Remote. Employment Type: Full-Time.
Responsibilities
- Own the creative vision and execution across the lifecycle ecosystem, including email, SMS/MMS, direct mail, and supporting digital/social assets.
- Est