Lifecycle & Channel Marketing Specialist

About the role

The Lifecycle & Channel Marketing Specialist will be responsible for driving aftermarket growth, customer retention, and partner-led demand generation across our leading market portfolio of industrial brands.

Responsibilities

- Drive lifecycle marketing programs to increase aftermarket revenue, retention, and repeat business across various brands - Plan and execute targeted campaigns for service contracts (AMC/CMC), spares, upgrades, and customer re-engagement - Manage and leverage CRM data (Salesforce) for customer segmentation, campaign execution, and performance tracking - Develop and execute co-marketing initiatives with channel partners and distributors to drive pipeline and regional demand - Support onboarding and enablement of partners with marketing tools, content, and campaigns - Conduct regular partner marketing capability assessments and drive continuous improvement in ROI - Ensure alignment to Ingersoll Rand brand and customer experience standards across partner network - Own and optimize service-related webpages and digital assets to improve traffic, engagement, and lead generation - Execute integrated marketing campaigns across digital, email, events, and partner channels - Track campaign performance, analyze results, and optimize programs to improve conversion and ROI - Collaborate closely with sales, service, product, and channel teams to drive business outcomes

Qualifications

- Degree in Marketing, Business, or related field - 5-8 years of B2B marketing experience, preferably in industrial/manufacturing sector - Strong experience in: Demand Generation, Lifecycle Marketing, Channel Partner Marketing, Recurring Revenue models - Hands-on experience with CRM tools (Preferably Salesforce) - Understanding of aftermarket/service business models