Leisure Sales Manager

About the role

Leisure Sales Manager Join an award-winning company! For nearly a century, Ponte Vedra Inn & Club and The Lodge & Club have set the standard for luxury hospitality on Florida's Atlantic coast. Known for exceptional service, premier amenities, and iconic oceanfront settings, our resorts create memorable experiences for guests from around the world. We are seeking an experienced and results-driven Leisure Sales Manager to join our team and grow luxury leisure business for Ponte Vedra Inn & Club and The Lodge & Club. The Leisure Sales Manager is responsible for generating leisure room revenue through the development and management of relationships with luxury travel advisors, travel agencies, consortia, preferred partner networks, wholesale and FIT partners, and other key travel industry accounts. This position represents the resorts within the luxury travel community while developing new business, strengthening existing partnerships, and collaborating with resort departments to deliver exceptional experiences for our travel partners and their guests.

Responsibilities

• Develop, solicit, and secure luxury leisure business for Ponte Vedra Inn & Club and The Lodge & Club while maximizing room revenue, average daily rate, length of stay, and overall resort revenue opportunities.
• Build and maintain strong relationships with luxury travel advisors, agency owners, consortia, preferred partner networks, wholesale/FIT partners, tour operators, and other travel industry accounts.
• Proactively identify and develop new leisure accounts and business opportunities through sales calls, agency visits, direct outreach, networking, referrals, and market research.
• Manage assigned leisure accounts and maintain consistent, personalized communication designed to increase awareness, strengthen relationships, and grow production.
• Conduct in-person and virtual presentations, agency trainings, webinars, and product updates to educate travel partners on resort accommodations, amenities, experiences, promotions, and destination offerings.
• Represent Ponte Vedra Beach Resorts at luxury travel tradeshows, conferences, roadshows, sales missions, networking events, and other travel industry functions.
• Coordinate and host familiarization trips, site inspections, advisor visits, and other opportunities that showcase the resorts and strengthen travel partner relationships.
• Develop and maintain relationships with wholesale and FIT partners, supporting appropriate agreements, promotions, training, and account development initiatives.
• Review travel advisor, consortia, wholesale, and leisure account production regularly to identify trends, opportunities for growth, and strategies to increase market share.
• Partner closely with Revenue Management to support leisure pricing strategies, promotions, packages, need periods, account opportunities, and overall transient revenue objectives.
• Collaborate with Marketing to support travel partner communications, promotions, campaigns, sales materials, and other initiatives designed to increase awareness and leisure demand