Legal Marketing Specialist
About the role
Alisme Law LLC is seeking a strategic, execution-driven Marketing Specialist who understands that real marketing results come from precision, consistency, analytics, and leadership-minded ownership. This is not a content-posting position only. This is a growth role.
Responsibilities
- Create and execute the firm’s marketing strategy across digital platforms with an emphasis on SEO growth and measurable lead generation.
- Collaborate with leadership to refine content strategy based on analytics and client targeting.
- Maintain and update the firm’s website (WordPress experience preferred).
- Manage and enhance the firm’s presence across LinkedIn, YouTube, Google Business Profile, and other relevant channels.
- Edit and post video content to support authority positioning and brand visibility.
- Implement digital targeting strategies to attract qualified business litigation clients.
- Ensure brand voice consistency and alignment with the firm’s ideal client profile.
- Provide strategic recommendations based on performance data.
- Track marketing deliverables, deadlines, and measurable outcomes.
- Demonstrate leadership by proactively identifying growth opportunities and owning solutions.
Social Media Management
- Create and execute social media strategies across platforms.
- Manage content calendars using social media management tools.
- Curate, schedule, and publish engaging content aligned with brand voice and campaign goals.
- Monitor engagement and foster community growth.
- Track performance metrics and optimize content based on analytics.
Website Maintenance
- Update website content regularly (news, project updates, team profiles, etc.)
- Ensure website functionality, accuracy, and SEO best practices.
- Collaborate with developers or external agencies for technical fixes or enhancements.
- Monitor site analytics and user behavior to inform improvements.
Analytics & Reporting
- Prepare monthly reports on KPIs and suggest data-driven improvements.
- Stay updated on SEO, algorithm developments, and digital marketing trends.
- Perform keyword research, optimize website content, and implement on-page SEO best practices.
- Monitor and analyze performance metrics using tools such as Google Analytics, Search Console, and SEO platforms.
Leadership Expectations
- Think beyond tasks and understand business outcomes.
- See gaps and address them proactively.
- Use data to drive decisions.
- Communicate clearly with leadership about performance, strategy shifts, and opportunities.
- Take initiative rather than waiting for instructions.
- Contribute ideas that elevate firm growth.
- Model professionalism, accountability, and strategic thinking.
Qualifications
- 3+ years of experience in marketing, digital media, or communications (professional services preferred).
- Bachelor's degree in Marketing, Digital Marketing, Communications, or related coursework, or equivalent experience.
- SEO training background or demonstrated hands-on SEO experience.
- Strong understanding of keyword research, search intent, on-page optimization, and content performance.
- Experience analyzing data to refine digital strategy.
- Demonstrated leadership mindset and project ownership experience.
- Strong written and verbal communication skills.
- Experience using platforms such as WordPress, Canva, Mailchimp, Asana, Google Analytics, Search Console, CRM systems, or similar tools.
- Comfortable working in a structured, performance-driven environment.
- Self-motivated and results-oriented.
Position Details & Benefits
- Full-time position
- Salary range: $70,000–$90,000 (commensurate with experience)
- Remote work environment
- Opportunity for professional growth as the firm continues expanding
Benefits
- Health
- Dental
- Work Issued Laptop
Alisme Law LLC
Alisme Law LLC is a New York–based business litigation law firm representing entrepreneurs, business owners, and professionals in complex commercial disputes. We focus on contract disputes, partnership and shareholder conflicts, and other high-stakes business matters. Our mission is to help clients navigate challenging legal situations with clarity, strategy, and integrity.
Application Instructions
To apply, please submit a 90-second video answering the following:
- What do you believe are the three most important qualities of a marketing professional working in a law firm, and why?
- Why are you applying for this role at Alisme Law LLC?
At the end of the video, please say:
I have read the instructions contained in the job posting and have followed the instructions.
Email a link to your video (or the video file) along with a resume and cover letter in PDF format to info@alismelaw.com.
Email subject line format (mandatory): LAST NAME (ALL CAPS) – marketing specialist – ONE WORD THAT DESCRIBES HOW YOU APPROACH WORK (ALL CAPS)