Legal Marketing Analyst

Who You Are

• Analytical thinker with a bachelor's degree and 3+ years of experience in marketing/business development analytics
• Background in legal, professional services, or similar B2B environments preferred
• Confident communicator who thrives in a fast-paced, collaborative environment
• Skilled in distilling complex research into actionable insights that drive strategic decisions
• Adept at juggling multiple priorities while maintaining strong attention to detail
• Experienced in working with CRMs, data tools, and project tracking systems to support business development

What You'll Do

• Collaborate closely with attorneys and practice leaders to execute growth strategies and outreach plans
• Support the creation and refinement of client-facing materials including RFPs, pitches, and proposals
• Develop and maintain high-quality client intelligence and deal history databases to support marketing and BD efforts
• Identify emerging opportunities and recommend strategic responses using industry, client, and competitor research
• Gather and organize experience data, working directly with attorneys to ensure accuracy and completeness
• Work with internal teams and outside PR agencies to craft compelling legal award submissions and rankings
• Help assess performance of pitch and proposal efforts by tracking outcomes and surfacing patterns over time
• Partner with colleagues to enhance firm-wide collateral, ensuring it aligns with branding and resonates with key audiences
• Ensure accurate data input and campaign tracking within the firm's CRM and related systems

What Success Looks Like

• Practice groups are equipped with the insights they need to pursue high-impact opportunities
• Business development efforts are driven by smart, data-informed strategies
• Proposals and pitch materials are consistently polished, timely, and aligned with firm priorities
• Internal tools and databases are trusted sources of accurate and current client intelligence
• Attorneys see you as a go-to resource for strategic marketing and research support
• The firm's visibility grows through targeted rankings, awards, and high-value outreach initiatives

Salary Range

$80,000 – 120,000 annually, based on experience

Location

Hybrid – Hackensack, NJ (3 out of 5 days per week in office)