Leasing Professional - Vara Sun Valley

About the role

This position is responsible for coordinating the community’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals by performing all activities related to leasing to new residents, providing resident satisfaction throughout the term of the lease, and securing resident lease renewals. The role is based at Vara Sun Valley in Monroe, NC, a garden‑style lease‑up community with 320 units.

Responsibilities

• Perform all sales and leasing activities to achieve revenue and occupancy goals: greet and qualify prospects, conduct community tours and show apartments, process applications, credit screenings, criminal background checks, prepare lease and move‑in packages, ensure smooth resident move‑in and lease signing.
• Inspect apartments prior to move‑in, ensure move‑in ready condition, schedule outstanding items with maintenance.
• Stay informed about market and competitor conditions, develop and implement short‑ and long‑term marketing plans, follow policies on concessions, specials, and other programs to boost occupancy.
• Design and execute marketing activities to drive traffic: resident referral and employer outreach programs, internet marketing tools (Craigslist, Facebook, email, other websites), community‑specific marketing plans and special programs.
• Use on‑site property management software (OneSite, Yardi, etc.) to track availability, record traffic and leasing activities, manage resident and prospect data, capture demographic information.
• Ensure community and show units meet company show‑quality standards: daily inspect marketing corridor and leasing tour, communicate maintenance needs, merchandise show units/models/amenities, prepare leasing office for daily activities.
• Follow up with prospects and new residents via email, thank