Leasing Marketing Manager - Tower 701 (Student Living)

About the role

Ensures achievement of the community’s revenue and occupancy goals by directing marketing, advertising, and sales activities, overseeing on-site traffic, ensuring an appropriate inventory of “ready” apartments, setting rent pricing and concessions, and monitoring daily sales and leasing activities.

Responsibilities

• Stays informed about current market and competitor conditions that may impact the community’s occupancy and sales results, developing and implementing short- and long-term marketing plans and goals to sustain occupancy.
• Uses available technology to promote the community and communicate with potential prospects, and uses the Company’s property management software to generate sales and leasing reports to monitor results.
• Works with the maintenance team to ensure the physical aspects of the community meet the Company’s standards for overall appearance and safety, and develops activities and programs to enhance the salability of the apartments and community as a whole by regularly inspecting “ready” units for marketability, creating mini-models, and using other merchandising techniques to promote the apartment and community to prospective applicants.
• Actively participates in the leasing process by generating and monitoring traffic, leasing apartments, qualifying prospects, preparing lease documentation, and completing move-in procedures in accordance with established policies and procedures.
• Reviews and analyzes financial reports, shop reports, traffic and closing ratios, and other operational reports to identify and resolve issues impacting leasing performance, and accesses the Company’s internal resources as needed to support solution strategies. Makes presentations about marketing and leasing strategies and results to clients, owners, and other business managers.
• Oversees the lease renewal program, including sponsoring various resident lease renewal functions, managing the communication and notification process, and assisting with resident move-outs as necessary.
• Responds quickly and courteously to resident and client/owner concerns and questions, and takes prompt action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).
• Supervises the community’s leasing team members by interviewing, hiring, orienting, and training employees, and manages their performance in accordance with Company policies, values, and business practices.

Requirements

The hourly range for this position is $23.00 - $25.00. Additional Compensation: Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

Qualifications

• Minimum of 3 years of experience in a similar role, preferably in student housing or multifamily leasing.
• Strong understanding of market trends and competitive landscape.
• Excellent interpersonal and communication skills.
• Ability to manage multiple tasks and prioritize effectively.
• Proficiency in Microsoft Office Suite.
• Experience with property management software.
• Ability to work independently and as part of a team.

Skills

• Marketing and advertising strategies
• Leasing and sales processes
• Property management software
• Customer service and problem-solving

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
• Generous Paid Time off.
• Onsite housing discount at Greystar-managed communities.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.

Pay

The hourly range for this position is $23.00 - $25.00.

Schedule

This is a full-time position located in Syracuse, New York.