Leasing & Marketing Manager - Harrisonburg, VA

What You’ll Own

• Drive occupancy and leasing performance through proactive outreach, follow-up, and closing strategies
• Lead the full leasing cycle: prospecting → touring → application → lease execution
• Analyze traffic, conversion, and leasing data to improve results week-over-week
• Partner on pricing strategy, renewals, and rate positioning using market data
• Oversee digital presence, advertising campaigns, and lead generation channels
• Plan and execute resident events, outreach campaigns, and brand-building initiatives
• Continuously evaluate what’s working—and pivot quickly when it’s not
• Create fun and exciting resident events

Team Leadership & Management

• Hire, train, and lead a high-performing leasing and marketing team
• Set expectations, coach for results, and hold the team accountable to goals
• Act as a key leader on-site, supporting the Property Manager in overall community success

What You Bring

• Strong background in apartment leasing, marketing, or property management
• Proven ability to drive leases, close deals, and hit occupancy targets
• Advanced proficiency in Microsoft Excel and Word, including:
• Tracking weekly/monthly leasing performance vs. goals and prior year
• Supporting pricing and renewal strategy through data analysis
• Producing clean, professional reports and correspondence in Word
• Analytical mindset—comfortable using data to drive decisions and adjust strategy
• Leadership experience with a focus on team development and accountability
• High energy, strong communication skills, and a customer-focused approach
• Knowledge of Fair Housing and leasing best practices

Why Join MSC?

• Work for a locally owned, growing company that values your ideas
• Competitive salary based on experience
• Full benefits package including 401(k), medical, and dental
• A culture that works hard, supports each other, and celebrates success
• The Caton Companies is an Equal Opportunity Employer