Leasing Consultant

About the role

The Marketing Representative is responsible for coordinating the community’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals by performing all activities related to leasing to new residents, providing resident satisfaction throughout the term of the lease, and securing resident lease renewals.

Essential Duties and Responsibilities

• Performs all sales and leasing activities in person to achieve the property's revenue and occupancy goals by greeting and qualifying prospects face-to-face, conducting property tours and showing apartments, processing applications, credit screening, and criminal background checks, preparing the lease and move-in package, and ensuring a smooth resident move-in and lease signing
• Inspects apartments prior to resident move-in and ensures apartments are in move-in ready condition and schedules any outstanding items to be addressed with the maintenance team
• Stays informed about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the property's established policies related to concessions, specials, and other programs to boost occupancy
• Designs and executes offsite marketing activities to create and drive traffic to the property, including implementing resident referral and employer outreach programs, using internet marketing tools (Facebook, Instagram, e-mail, and other websites), and following other property-specific marketing plans, drives, and special programs
• Uses the on-site property management software application (Yardi, etc.) to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents
• Ensures that the property and show units meet the Company's standards for show quality by daily inspecting the marketing corridor and leasing tour, communicating maintenance and upkeep needs to the property's maintenance team members, merchandising and ensuring a physically appealing show unit and/or model and amenities, and preparing the leasing office for daily leasing activities
• Follows-up with prospects and new residents to ensure satisfaction by sending e-mail, thank-you notes, and cards or making telephone calls or other contacts to finalize decisions to lease and/or renew
• Executes and performs activities in support of the property's lease renewal program by preparing and delivering lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move-out dates and ensuring that lease renewal documents are signed and implemented on time
• Responds quickly and courteously to resident and client/owner concerns and questions and takes prompt action to solve problems and/or documents and convey resident or other requests to the appropriate individual(s). This includes the ability to work in a stressful environment and work peacefully with co-workers and residents
• Completes various accounting, financial, administrative, and other reports and performs other duties as assigned or as necessary

Qualifications

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The ideal candidate will bring extensive experience in multifamily leasing, with a strong preference for professionals who have successfully participated in or led lease-up communities from pre-leasing through stabilization.
• Proven success leasing in highly competitive downtown or urban markets, including luxury and mixed-use residential communities, is highly desired.
• Candidates should demonstrate the ability to drive traffic, convert prospects, execute local marketing initiatives, and achieve aggressive occupancy goals in fast-paced environments.
• A strong understanding of downtown renter demographics, market trends, and competitive positioning.
• Education/Experience: Employment history that demonstrates the application and usage of a sales, marketing, internet and customer service background sufficient to resolve customer complaints and issues and complete financial records, documents, and reports. High school diploma or GED equivalent is required. 3+ years of multifamily leasing experience, with at least 1-2 years in a lease-up community.
• Proven success leasing luxury, high-rise, or mixed-use residential properties in downtown/urban markets.
• Demonstrated ability to achieve occupancy goals during initial lease-up and stabilization phases.
• Experience developing and executing outreach, networking, and resident acquisition strategies in competitive markets.