Leasing and Marketing Consultant -Park Lane

Position Overview

The Leasing & Marketing Consultant is driven to meet and exceed leasing goals. This role is ideal for an enthusiastic individual with a passion for real estate and marketing who enjoys building positive relationships with residents and prospects.

Leasing and Sales Goals

• Achieve individual monthly leasing goals as well as contribute meaningfully to occupancy target for assigned properties.
• Utilize CRM software to follow daily up with leads, check lead statuses, and implement strategies to drive tours and applications.

Marketing Strategy and Analysis

• Develop and execute proactive marketing plans to support occupancy and renewal goals.
• Implement and manage social media marketing strategies on at least two platforms to generate additional leads.
• Execute prospect gathering events on a weekly basis to ensure appropriate lead flow.
• Maintain and update a competitive “Us vs. Them” matrix, conduct site visits, and stay updated on market trends.
• Shop and tour competitor properties and maintain the “Market Survey.”

Cultivate Strong Relationships

• Cultivate strong, ongoing relationships with both potential and current residents to encourage lease renewals and referrals.
• Aid in all leasing paperwork from application to move-in, including renewals.
• Answer inquiries, show apartments, and create tailored sales pitches to convert maximum number of leads to signed leases.
• Support future residents through the move-in process, including reviewing lease agreements, community rules, and property amenities.

Property Presentation and Maintenance

• Collaborate with maintenance and housekeeping to ensure show units, tour routes, and common areas are clean and well-maintained.

Resident Activities and Communication

• Support community engagement by attending assigned resident activities and assisting in the creation of newsletters.

Administrative and Management Support

• Organize and maintain resident files per company procedures.

Qualifications

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Benefits

• Competitive compensation
• Comprehensive benefits, including medical and dental and vision benefits, life insurance, a 401(k), and a corporate team environment with opportunity of advancement.
• On-site company fitness gym
• Discounts on housing and home appliances