Lead Videographer, Production & Social Content

About the role

Lids Sports Group is the largest licensed sports retailer in North America, operating 1,300+ brick and mortar locations across the US and abroad. The company sells officially licensed headwear and apparel from collegiate and professional sports teams, as well as top brands like Nike, New Era, Lululemon, and Mitchell & Ness. Lids also offers on-demand customization services and collaborates with iconic global brands.

Responsibilities

• Lead the planning, creation, and execution of first-class video and photo content for various marketing initiatives, social media campaigns, and internal communications.
• Produce compelling video, audio, and motion graphics that deliver engaging content that drives traffic to stores, elevates the digital experience, and builds brand affinity.
• Collaborate closely with the content, marketing, and other cross-functional stakeholders to develop multimedia strategies that align with brand vision, objectives, style guide, and messaging.
• Manage all aspects of video and photo production including pre-production planning, shooting, editing, and post-production with expertise in shortform social first video production.
• Oversee a team of multimedia specialists, providing guidance, feedback, and support to ensure projects are completed on time and within budget.
• Work with external vendors, agencies, and freelancers as needed to supplement in-house capabilities and resources.
• Develop and maintain brand identity for all produced retail and digital video & photo content.
• Manage planning, production, and post-production process for Brand campaigns, Product Collections, Sale Promotions, Activations and Events and Internal video needs.
• Manage and organize video/photo library, studio, equipment (including hire) and multimedia budget.
• Create quality content that meets tight deadlines.
• Influence the organization to continuously innovate with social-first creative.
• Stay updated on industry trends and best practices in video and photo production, and continually incorporate new techniques and technologies into our content creation process.

Qualifications

• Bachelor’s degree in related field.
• Minimum of 4+ years of video production and photography.
• Expert in graphics, video and audio editing using Adobe Suite.
• Strong technical skills in video editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro and mobile apps such as CapCut, Vids, etc.
• Strong technical skills in photo editing software such as Adobe Lightroom and Adobe Photoshop.
• Demonstrated excellence in short and longform video, visual design, motion design and branding.
• Passion for storytelling and script writing.
• Excellence in video fundamentals and principles.

Preferred Qualifications

• Meticulous attention to detail.
• Proven organizational skills, creativity, and professionalism.
• Superior interpersonal and verbal communication skills.
• Works well under pressure, responds to feedback well, and maintains a positive attitude.
• Strong work ethic with ability to effectively manage time and oversee internal and external projects.
• Strong project management skills with the ability to multitask, adapt, creatively problem solve and prioritize effectively in a fast-paced environment.
• Retail experience or Agency experience are a plus.
• Portfolio demonstrating video, motion graphics, animation, or other multimedia techniques in various brand or client projects.
• Knowledge of sound design and audio editing.
• Familiarity with video production equipment and techniques, including cameras, lighting, and audio recording.
• Production experience such as an ability to create mood boards, call sheets, location scout, manage models/talent on set, flex up or down with production support.