Lead User Experience Content Strategist (Hybrid)
American Family Insurance · Madison, WI · 3 wk ago
HybridWriting$113k–$194k/yrFull-time
Key Responsibilities
- Lead Design System Content Strategy
- Define and scale content patterns, standards, and governance for the design system
- Create consistency across products and influence system-wide decisions
- Identify gaps and lead scalable solutions across teams and platforms
- Monitor contractor deliverables to ensure execution aligned with our strategy, and provide actionable feedback for continuous improvement
- Quality-assure contractor work to ensure alignment with organizational strategy, providing feedback and guidance
Shape AI-Driven Experiences
- Lead content strategy for AI-powered features (conversational UX, AI-generated UI, recommendations)
- Define prompt strategies and refine outputs for clarity, tone, and reliability
- Translate ambiguity into clear, structured content that improves AI performance
- Partner with ML/AI teams to align content with model behavior and constraints
Structured Content & AI Readiness
- Champion structured authoring and modular content design across teams
- Define content schemas and metadata strategies to support retrieval, reuse, and consistency
- Ensure content is optimized for LLMs (context limits, clarity, deterministic outputs)
- Establish Quality, Accessibility & Governance
- Set standards for accessible, inclusive, and high-quality content (WCAG)
- Define guardrails for AI-generated content and contribute to governance practices
- Advocate for content excellence and influence decision-making at the product and system level
Specialized Knowledge & Skills Requirements
- Demonstrated experience providing customer-driven solutions, support or service
- Solid knowledge of the technology industry, including current and emerging digital solutions and trends
- Demonstrated verbal and written communication skills with ability to transfer knowledge
- Demonstrated ability to work in collaborative teams
- Demonstrated experience leading complex projects, including linking and coordinating across multiple stakeholders and providing technical coaching of others
Preferred Skills
- Deep experience in UX writing, content strategy, and design systems
- Proven ability to lead strategy, not just execution, within complex product ecosystems overseeing contractors
- Experience with AI-enabled products, prompts, or conversational interfaces
- Working knowledge of: How LLMs interpret and generate content, Structured authoring and semantic consistency, Content optimization for search, retrieval, and metadata, AI risks (hallucination, bias, misuse) and mitigation approaches