Jobs · Writing · Wisconsin

Lead User Experience Content Strategist (Hybrid)

American Family Insurance · Madison, WI · 3 wk ago
HybridWriting$113k–$194k/yrFull-time

Key Responsibilities

  • Lead Design System Content Strategy
  • Define and scale content patterns, standards, and governance for the design system
  • Create consistency across products and influence system-wide decisions
  • Identify gaps and lead scalable solutions across teams and platforms
  • Monitor contractor deliverables to ensure execution aligned with our strategy, and provide actionable feedback for continuous improvement
  • Quality-assure contractor work to ensure alignment with organizational strategy, providing feedback and guidance

Shape AI-Driven Experiences

  • Lead content strategy for AI-powered features (conversational UX, AI-generated UI, recommendations)
  • Define prompt strategies and refine outputs for clarity, tone, and reliability
  • Translate ambiguity into clear, structured content that improves AI performance
  • Partner with ML/AI teams to align content with model behavior and constraints

Structured Content & AI Readiness

  • Champion structured authoring and modular content design across teams
  • Define content schemas and metadata strategies to support retrieval, reuse, and consistency
  • Ensure content is optimized for LLMs (context limits, clarity, deterministic outputs)
  • Establish Quality, Accessibility & Governance
  • Set standards for accessible, inclusive, and high-quality content (WCAG)
  • Define guardrails for AI-generated content and contribute to governance practices
  • Advocate for content excellence and influence decision-making at the product and system level

Specialized Knowledge & Skills Requirements

  • Demonstrated experience providing customer-driven solutions, support or service
  • Solid knowledge of the technology industry, including current and emerging digital solutions and trends
  • Demonstrated verbal and written communication skills with ability to transfer knowledge
  • Demonstrated ability to work in collaborative teams
  • Demonstrated experience leading complex projects, including linking and coordinating across multiple stakeholders and providing technical coaching of others

Preferred Skills

  • Deep experience in UX writing, content strategy, and design systems
  • Proven ability to lead strategy, not just execution, within complex product ecosystems overseeing contractors
  • Experience with AI-enabled products, prompts, or conversational interfaces
  • Working knowledge of: How LLMs interpret and generate content, Structured authoring and semantic consistency, Content optimization for search, retrieval, and metadata, AI risks (hallucination, bias, misuse) and mitigation approaches

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