Content Strategist (Hybrid)

Responsibilities

• Improve Online Experience
• Help design clear and intuitive website journeys, features for HCPs and patients.
• Ensure content is easy to understand, accessible, and consistent across brands.
• Guide brands on best practices for organizing information and making websites more user-friendly and accessible.
• Drive UX Deep Dives with the Brand and Omnichannel Engagement lead.
• Work with Engagement leads to deliver against Web feature requests.
• Improve Website Performance
• Identify issues that slow down site load times and work with our teams to fix them.
• Recommend ways to streamline pages, improve mobile experience, and reduce errors.
• Monitor ongoing site health and help address performance issues quickly.
• Review how users interact with key elements on the site—such as buttons, links, and page sections—and analyze traffic changes to recommend improvements that increase engagement.
• Strengthen Measurement & Optimization
• Drive performance of website impact and compare over time, optimize for greater engagement and impact.
• Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required.
• Define what success looks like for each website (e.g., engagement, navigation, conversions).
• Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations.
• Lead simple tests to understand what resonates with users.
• Improve discoverability with SEO/GEO.
• Support Governance & Compliance
• Promote consistent use of approved templates, content blocks, and component libraries.
• Ensure all digital efforts meet privacy, accessibility, and compliance standards.
• Drive Ways of Working
• Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently.
• Help establish clear roles, processes, timelines, and quality standards.
• Work with Operations Hub and support workflows from content briefing through MLR and publishing.

Qualifications

• 7+ years of experience improving websites, digital experiences, or online engagement.
• Experience working in pharma or healthcare, especially with HCP and patient audiences.
• Understanding of Search Optimization/discoverability e.g., GEO.
• Experience with Adobe CMS, Adobe Analytics.
• Understanding of what makes a website effective—clarity, speed, ease-of-use, and compelling content.
• Comfort working with analytics dashboards, interpreting trends, and making recommendations.
• Ability to collaborate across many teams and guide them toward best practices.
• Familiarity with regulated review processes (MLR) and digital compliance requirements.