Lead Technical Product Manager, Growth – UpToDate Expert AI
Growth Strategy & Expansion
Define and drive a comprehensive growth strategy for UpToDate Expert AI, spanning awareness, acquisition, activation, and early engagement. Own growth OKRs across the end-to-end funnel, identifying the highest-impact levers to increase adoption. Identify and develop new pathways to reach clinicians.
Acquisition & Activation Optimization
Improve how clinicians discover, access, and begin using AI-enabled products across channels (web, mobile, enterprise, EHR). Partner across marketing, sales, and customer success to streamline acquisition flows and reduce friction from first touch through activation. Shape onboarding and early user experiences to ensure rapid time-to-value and strong initial engagement. Use targeted experimentation to refine key moments in the user journey, focusing on measurable improvements in conversion and activation.
Cross-Functional Growth Leadership
Lead initiatives that span multiple teams and functions, bringing together cross-functional teams to achieve shared growth goals. Step beyond traditional product boundaries when needed to unblock growth opportunities and drive outcomes. Align stakeholders around clear priorities, tradeoffs, and success metrics. Support go-to-market efforts, including messaging, positioning, and launch strategy for new AI capabilities.
Data, Insights & Experimentation
Define and evolve measurement frameworks across the funnel, including awareness, acquisition, activation, and early retention. Ensure strong instrumentation and visibility into user behavior across channels and products. Use experimentation, cohort analysis, and user insights to inform decisions and prioritize initiatives. Balance rapid iteration with the rigor required for clinical, privacy, and regulatory environments.
User Insight & Market Understanding
Develop a deep understanding of clinician behavior, motivations, and barriers to adopting AI-enabled tools. Identify unmet needs and opportunities to better connect users with relevant product value. Incorporate qualitative and quantitative insights into growth strategies and product decisions.
Performance & Continuous Improvement
Monitor growth performance and communicate insights, risks, and opportunities to senior leadership. Continuously refine strategies based on data, experimentation, and market feedback. Help build scalable approaches to growth that can be leveraged across multiple products and segments.