Lead, SMC Advertiser Growth (Brand Ads)

About the role

We’re looking for a Lead, Growth Strategy to join Snap Inc. In this role, you’ll design and launch high-impact programs focused on driving sustainable, retentive growth among Snap’s global Small and Medium Customer (SMC) segment—specifically for Brand Ads and Lead Gen verticals. Quarter-backing SMC organization’s overall strategy for Brand and Lead Gen Ads advertisers, this role will own SMC’s global retentive growth goals. And ensure that small and medium sized advertisers succeed by leveraging Snap to power their business’ growth.

Responsibilities

• Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
• Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
• Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences.
• Own brand- and lead gen- segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness.
• Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
• Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity.
• Drive communication and influence a broad range of stakeholders including executives.

Knowledge, Skills & Abilities

• Proven track record in driving customer acquisition and retention through growth, business development and partnership programs.
• Experience designing and scaling programs across multiple geographies.
• Strong analytical and data-driven decision-making skills.
• Ability to adapt to changing priorities and is comfortable with ambiguity.
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus.
• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.
• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed.

Minimum Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field

Preferred Qualifications

• Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Passion for structured problem solving, developing / testing hypotheses, and modeling.
• Direct experience with brand ad measurement methodologies, including brand lift studies
• Passion for change, Snapchat, and creativity!

Benefits

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy