Lead, SMC Advertiser Growth (Brand Ads)

Snap Inc. · Seattle, WA · 1 wk ago

Marketing$173k–$259k/yrFull-time

About the role

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. We’re looking for a Lead, Growth Strategy to join Snap Inc. In this role, you’ll design and launch high-impact programs focused on driving sustainable, retentive growth among Snap’s global Small and Medium Customer (SMC) segment—specifically for Brand Ads and Lead Gen verticals. Quarter-backing SMC organization’s overall strategy for Brand and Lead Gen Ads advertisers, this role will own SMC’s global retentive growth goals. And ensure that small and medium sized advertisers succeed by leveraging Snap to power their business’ growth.

Responsibilities

Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences.
Own brand- and lead gen- segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness.
Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity.
Drive communication and influence a broad range of stakeholders including executives.

Minimum Qualifications

BS/BA degree or equivalent years of experience.
8+ years experience in growth, consulting, corporate strategy, or product management, or related field.

Preferred Qualifications

Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
Experience launching and scaling customer acquisition and retention programs with measurable impact.
Passion for structured problem solving, developing / testing hypotheses, and modeling.
Direct experience with brand ad measurement methodologies, including brand lift studies.
Passion for change, Snapchat, and creativity!

Knowledge, Skills & Abilities