Lead Shopper Consumer Insights

Job Summary

This position translates shopper and consumer behavior into actionable insights that drive strategic decision-making across marketing, sales, and category development. This role leads the design and execution of research initiatives, synthesizes data from multiple sources, and partners cross-functionally to influence business outcomes.

Key Responsibilities

• Design and execute research initiatives to understand shopper and consumer behavior
• Synthesize data from various sources to inform strategic decisions
• Partner cross-functionally with marketing, sales, and category development teams to influence business outcomes
• Demonstrate strong analytical acumen and storytelling capabilities
• Elevate the voice of the shopper and consumer within the organization through effective stakeholder engagement

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Psychology, or a related field
• 5+ years of experience in market research, consumer insights, or a similar role
• Experience in translating consumer insights into actionable strategies
• Strong analytical skills and ability to interpret complex data
• Excellent communication and collaboration skills
• Ability to work independently and as part of a team

Preferred Qualifications

• Master's degree in a relevant field
• Experience leading research initiatives
• Knowledge of consumer behavior theories and models
• Experience working with large datasets and statistical analysis tools

Benefits

• Competitive salary commensurate with experience
• Flexible work schedule
• Professional development opportunities
• Health insurance benefits
• Employee discounts

Pay

Commensurate with experience

Schedule

Varies based on project needs

Benefits

• Health insurance benefits
• Employee discounts