Lead SEO Specialist - North America

Role Overview

Role Mission: Drive reliable execution in organic acquisition and content SEO with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context: You will work with cross-functional squads supporting campaigns and delivery systems across North America markets. This role contributes to our region-country-city operating model and reinforces commercial accountability. You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot: Department: SEO & Organic Growth | Employment Type: Full Time | Work Model: Remote | Primary Location: Remote across North America with GMT overlap | Location Coverage: Toronto, Ontario, Canada

Responsibilities

• Own end-to-end delivery for SEO Specialist initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements

• 7-10 years of experience in organic acquisition and content SEO.
• Hands-on capability with Google Search Console, Ahrefs, Semrush.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

First 90 Days

• Complete role-specific audits and establish a measurable execution baseline.
• Ship at least two high-impact optimization initiatives with documented outcomes.
• Implement a weekly reporting cadence with clear owner-level accountability.

Hiring Process

• Step 1: Application Review — Candidate selection and onboarding flow with consistent governance and measurable outcomes. Gate criteria: Quality and performance checkpoint complete.
• Step 2: Initial Recruiter Conversation — Candidate selection and onboarding flow with consistent governance and measurable outcomes. Gate criteria: Quality and performance checkpoint complete.
• Step 3: Role-Specific Assessment — Candidate selection and onboarding flow with consistent governance and measurable outcomes. Gate criteria: Quality and performance checkpoint complete.
• Step 4: Leadership Panel Interview — Candidate selection and onboarding flow with consistent governance and measurable outcomes. Gate criteria: Quality and performance checkpoint complete.
• Step 5: Offer and Onboarding — Candidate selection and onboarding flow with consistent governance and measurable outcomes. Gate criteria: Quality and performance checkpoint complete.

Benefits

• Equipment stipend for remote work setup
• Quarterly performance bonus based on scorecards
• Performance-linked progression framework
• Global project exposure across multiple markets

Compensation

USD 73,500 - USD 102,900 / YEAR

FAQ

• Is this role focused on one market or multiple regions? The role primarily serves North America coverage with collaboration across global delivery teams when needed.
• What does success look like in the first quarter? Success means clear execution ownership, measurable KPI improvements, and consistent communication quality.
• Can I apply if my experience is from an adjacent industry? Yes. We value transferable execution capability, structured thinking, and evidence of commercial impact.