Lead Quality and Enablement

What you'll do

• Own the quality framework for all inbound lead channels including website, phone, showroom, and marketing — defining standards, tracking mechanisms, and performance benchmarks for each
• Manage and optimize the digital tools and platforms that support lead capture, attribution, routing, and quality scoring across all channels
• Build and maintain feedback loops between the digital team, regional teams, and retailers to identify lead quality issues and drive continuous improvement
• Develop and oversee lead conversion tracking infrastructure, ensuring accurate, end-to-end visibility from initial digital touchpoint through to retailer conversion
• Define and monitor lead quality KPIs across all channels, producing regular performance reporting for digital and commercial leadership
• Partner with the Product Manager, Leads to translate quality insights and channel performance data into product improvements
• Evaluate and implement AI-enabled tools and automation to improve lead quality scoring, anomaly detection, and conversion nudges
• Work closely with retailer and regional teams to enable better lead handling practices through digital tooling, training support, and performance visibility
• Ensure data governance and compliance standards are met across all lead tracking and management systems

What you'll bring

• Required Qualifications
• 5+ years of experience in digital operations, lead management, or marketing technology roles
• Deep understanding of multi-channel lead ecosystems including digital, phone, and in-person lead flows
• Experience managing lead quality frameworks, attribution models, and conversion tracking infrastructure
• Proficiency with CRM platforms, lead management tools, and marketing automation systems
• Strong analytical skills with experience building performance dashboards and deriving actionable insights from lead data
• Excellent stakeholder management skills with experience working across digital, commercial, and retailer-facing teams
• Detail-oriented with a strong bias toward data accuracy and operational rigor
• Nice to Have
• Experience in automotive, retail, or multi-location brand environments
• Familiarity with AI-powered lead scoring, quality detection, or conversion optimization tools
• Knowledge of call tracking platforms and phone lead attribution methodologies
• Experience working within data governance frameworks and ensuring compliance across tracking systems

Skill Set

• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Experience with CRM platforms, lead management tools, and marketing automation systems
• Knowledge of data governance and compliance

Benefits

The salary range for this position is $82,947 to $154,044, determined based on experience, qualifications, internal equity, location, and company guidelines.

Pay

$82,947 to $154,044

Schedule

Not specified

Location

Mahwah, NJ, US, 07430